---
title: "Trend — 2026 planner - Flapen"
canonical_url: "https://flapen.com/research/ae/office-products/2026-planner/trend"
last_updated: "2026-07-31T15:07:52.876Z"
locale: en
meta:
  description: "Niche score 42/100 · $100K/yr market · 59K searches/yr · $38.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $100K/yr market · 59K searches/yr · $38.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — 2026 planner - Flapen"
---

# **2026 planner**

**Skip it**

Soft demand (-72.9% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 0Conversion 53Competition 45Returns 62Price range 95Avg price 95Brand share 30Review moat 70Quality gap 35

**Avg price**

**Incredible****$38.43**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$22.13–$69.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****717.37**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$100K**

$100K/yr · 59K searches

**Growth**

**Bad****-72.9%**

90-day search growth — must beat 0% to launch