---
title: "Strainer — $152K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/kitchen/strainer"
last_updated: "2026-07-31T18:38:07.255Z"
locale: en
meta:
description: "Niche score 50/100 · $152K/yr market · 115K searches/yr · $23.62 avg price. Soft demand (-14.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $152K/yr market · 115K searches/yr · $23.62 avg price. Soft demand (-14.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Strainer — $152K/yr Amazon AE Niche (2026) - Flapen"
---
# **strainer**
**Worth a look**
Shows a sweet-spot price point ($23.62 avg), but soft demand (-14.6% this quarter) keeps it on the watch list.
Market size 32Growth 18Conversion 63Competition 49Returns 40Price range 85Avg price 95Brand share 62Review moat 35Quality gap 76
**Avg price**
**Incredible****$23.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.93–$69.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,959.04**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$152K**
$152K/yr · 115K searches
**Growth**
**Bad****-14.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Arab Emirates niche tracking, strainer is a $152K/yr Amazon United Arab Emirates market (115K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strainer market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$142K–$189K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **88 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 92%
**Open market**
**27%**
- MOMENT23% - Jojeys22% - RAJ11% - ECVV7% - E-far6% - Fancymay5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.
3K2KBlack Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/ae/kitchen/strainer/trend)
## **Top strainer search terms**
- **strainer**46K/yr-15.0%4.9% conv. - **colander**17K/yr+0.8%4.5% conv. - **sieve**11K/yr+2.3%5.9% conv. - **strainer for kitchen**13K/yr-37.3%4.2% conv. - **strainer stainless steel**7K/yr-30.6%3.6% conv. - **stainer**5K/yr-0.9%3.1% conv. - **mesh strainer**4K/yr-7.3%2.1% conv. - **colander stainless steel**5K/yr-15.6%3.5% conv. - **stainless steel strainer**4K/yr-7.6%1.4% conv. - **pasta strainer**4K/yr-28.0%5.4% conv. [**All search terms **](https://flapen.com/research/ae/kitchen/strainer/search-terms)
## **Top strainer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$30K30%$46K40%$61K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jojeys Sieves and Strainers Set - Metal Sieve Stainless Steel Fine Mesh Strainer | Pack of 3 Kitchen Mesh Sive Cooking Flour for Baking Rust Free Seive Dishwasher Safe SIV Colander**Jojeys**$15.07**4.3★5,153 rev](https://www.amazon.ae/dp/B08DLSFFCX) [2**MOMENT Multipurpose Stainless Steel Colander 25CM Strainer Drainer with Handle for Kitchen/Draining Pasta/Rinsing Vegetables Fruits Heavy Duty & Dishwasher Safe**MOMENT**$13.41**4.3★95 rev](https://www.amazon.ae/dp/B0F2HSG8GG) [3**Raj Steel Colander 24 cm Silver Vc0003 1 Pc**RAJ**$15.17**4.2★137 rev](https://www.amazon.ae/dp/B07P9FLJJH) [4**Stainless Steel Fine Mesh Strainers - Set of 3 Sizes Wire Sieve with Insulated Handle Kitchen Colander Food Preparation Flour Sifter Rice Pasta Strainer**Fancymay**$32.12**4.7★4,615 rev](https://www.amazon.ae/dp/B08BNR8NH7) [5**ECVV Stainless Steel Strainer Basket Fruit Vegetable Washing Bowl Metal Sink Strainer Mesh Colander Drain Net Basket | 26cm | SILVER**ECVV**$12.72**3.9★21 rev](https://www.amazon.ae/dp/B0DVQ2KCMX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SKY-TOUCH 3-Piece Stainless Steel Fine Mesh Strainer Set 20 cm 14 cm & 12 cm Durable Metal Sieves Kitchen Colander for Quinoa Rice Vegetables Baking and Straining Tea**SKY-TOUCH**$13.93**2 rev4mo ago](https://www.amazon.ae/dp/B0GQ8W66T6) [**SKY-TOUCH Fine Mesh Strainer Set 3-Piece Stainless Steel Sieves (20cm 14cm 12cm) Durable with Handle for Kitchen Cooking Baking Flour Tea Juice Rice Quinoa & More**SKY-TOUCH**$14.25**3 rev4mo ago](https://www.amazon.ae/dp/B0GQ581VM6) [**E-far 3 Pack Colander for Kitchen Square Stainless Steel Metal Strainer Colander with Handle for Draining Food Pasta Vegetable Micro-Perforated & Elevated Feet Dishwasher Safe(2.4/4/6QT)**E-far**$69.71**86 rev11mo ago](https://www.amazon.ae/dp/B0F9Y97ZBB) [**MOMENT Multipurpose Stainless Steel Colander 31.5 CM Strainer Drainer with Handle for Kitchen/Draining Pasta/Rinsing Vegetables Fruits Heavy Duty & Dishwasher Safe**MOMENT**$17.33**95 rev1y ago](https://www.amazon.ae/dp/B0FB9DH1C2) [**Portal AE Kitchen Sieve Stainless Steel Fine Mesh Strainer Food Flour Sifter 12 * 25.5 Cm (Silver)**Portal AE**$8.02**1 rev1y ago](https://www.amazon.ae/dp/B0F92HTPPY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SKY-TOUCH Fine Mesh Strainer Set 3-Piece Stainless Steel Sieves (20cm 14cm 12cm) Durable with Handle for Kitchen Cooking Baking Flour Tea Juice Rice Quinoa & More**SKY-TOUCH**$14.25**2.5★**▲ 188%**](https://www.amazon.ae/dp/B0GQ581VM6) [**SKY-TOUCH 3-Piece Stainless Steel Fine Mesh Strainer Set 20 cm 14 cm & 12 cm Durable Metal Sieves Kitchen Colander for Quinoa Rice Vegetables Baking and Straining Tea**SKY-TOUCH**$13.93**5.0★**▲ 138%**](https://www.amazon.ae/dp/B0GQ8W66T6) [**Portal AE Kitchen Sieve Stainless Steel Fine Mesh Strainer Food Flour Sifter 12 * 25.5 Cm (Silver)**Portal AE**$8.02**4.0★**▲ 123%**](https://www.amazon.ae/dp/B0F92HTPPY) [**Collapsible Colander Set of 2 Silicone Kitchen Strainer Set Foldable Plastic & Rubber Draining Basket with Handles Perfect for Draining Pasta Vegetable and fruit for Kitchen and Travel Use**KASTWAVE**$41.66**4.6★**▲ 117%**](https://www.amazon.ae/dp/B0DK998TKH) [**MOMENT Multipurpose Stainless Steel Colander 31.5 CM Strainer Drainer with Handle for Kitchen/Draining Pasta/Rinsing Vegetables Fruits Heavy Duty & Dishwasher Safe**MOMENT**$17.33**4.3★**▲ 107%**](https://www.amazon.ae/dp/B0FB9DH1C2)
**~~View all trending →~~**
## **What buyers say about strainer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**63%
*“Good quality”*
**سهولة الاستخدام**17%
*“Easy to use”*
**الحجم الكلي**8%
*“very happy size are very fit and useful”*
**مانع للتسرب**4%
*“small holes so thin noodles won't leak through”*
**سهولة التنظيف**4%
*“It is also very convenient for washing vegetables and fruit”*
**القيمة مقابل المال**4%
*“Great value for cost”*
### **What buyers complain about **
**الجودة الشاملة**44%
*“Low quality”*
**الحجم الكلي**31%
*“Small size”*
**الصدأ/التآكل**13%
*“no dishwasher, it got rusty after two times”*
**لون**6%
*“the color got dark after a few uses”*
**المنتج المعلن عنه مقابل المنتج الفعلي**6%
*“The photos are misleading”*
### **Top return reasons **
**الحجم الكلي**77%
**الجودة الشاملة**12%
**المنتج المعلن عنه مقابل المنتج الفعلي**4%
**الصدأ/التآكل**1%
**التوافق - بشكل عام**1%
**جودة المواد**1%
**رفيع**1%
**المواد/الأجزاء المعيبة**1%
**سماكة**1%
**القيمة مقابل المال**0%
## **Common questions**
- **Is strainer profitable to sell on Amazon United Arab Emirates?**
- The niche generates $152K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the strainer niche?**
- 16 brands and 63 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in strainer?**
- Top complaints mined from reviews: الجودة الشاملة, الحجم الكلي, الصدأ/التآكل. The return rate is 3.8%.
- **When does demand for strainer peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the strainer niche?**
- Listings span $6.93–$69.71; the average listing price is $23.62 (sweet spot $15–$100). The average incumbent carries 2,959 reviews — the moat a new listing must climb.
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