---
title: "Measuring Cup — $196K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/kitchen/measuring-cup"
last_updated: "2026-07-31T16:51:03.896Z"
locale: en
meta:
description: "Niche score 54/100 · $196K/yr market · 94K searches/yr · $35.42 avg price. Soft demand (-11.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $196K/yr market · 94K searches/yr · $35.42 avg price. Soft demand (-11.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Measuring Cup — $196K/yr Amazon AE Niche (2026) - Flapen"
---
# **measuring cup**
**Worth a look**
Shows a sweet-spot price point ($35.42 avg), but soft demand (-11.8% this quarter) keeps it on the watch list.
Market size 39Growth 19Conversion 66Competition 64Returns 93Price range 74Avg price 95Brand share 77Review moat 30Quality gap 25
**Avg price**
**Incredible****$35.42**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$4.34–$119.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$196K**
$196K/yr · 94K searches
**Review moat**
**Okay****3,518.14**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=ae&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Arab Emirates niche tracking, measuring cup is a $196K/yr Amazon United Arab Emirates market (94K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **measuring cup market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$177K–$213K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **73 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**58%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 90%
**Open market**
**35%**
- SKY-TOUCH19% - Royalford13% - U-Taste9% - Pyrex9% - INKULTURE8% - Showay7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/ae/kitchen/measuring-cup/trend)
## **Top measuring cup search terms**
- **measuring cup**53K/yr-17.7%4.2% conv. - **measuring cup set**20K/yr-7.0%4.1% conv. - **measuring cups**10K/yr-2.3%4.2% conv. - **measuring jug**7K/yr-1.7%5.6% conv. - **measurement cup**4K/yr+10.9%4.0% conv. [**All search terms **](https://flapen.com/research/ae/kitchen/measuring-cup/search-terms)
## **Top measuring cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$20K15%$29K20%$39K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SKY-TOUCH 10 Piece Measuring Cups and Measuring Spoons Set with Detachable Ring Stainless Steel Stackable 5 Cups 5 Spoons with Silicone Grip Handle to Measure Dry Liquid Food for Cooking or Baking**SKY-TOUCH**$25.40**4.4★161 rev](https://www.amazon.ae/dp/B0CM5NRKNH) [2**INKULTURE Stainless Steel Measuring Cups & Spoon Combo for Dry or Liquid/Kitchen Gadgets for Cooking & Baking Cakes/Measuring Cup Set Combo with Handles (Set of 4 Cups & 4 Spoons)**INKULTURE**$32.53**4.3★5,136 rev](https://www.amazon.ae/dp/B08JKPVDKL) [3**Royalford 800 ml Measuring Jug BPA Free Measuring Cup Measure Liquid Oil and Baking Items for Kitchen & Restaurant Purpose Microwave Freezer & Dishwasher Safe Cook with Accuracy**Royalford**$6.30**4.5★196 rev](https://www.amazon.ae/dp/B07PM1M7XL) [4**SHOWAY 6 Pcs of Plastic Measuring Cups and Spoons Set. Stackable Space Saving Multi color Design**Showay**$8.61**3.9★21 rev](https://www.amazon.ae/dp/B07MWTZQ3F) [5**MOMENT 12 Piece Measuring Cups and Spoons Set Plastic Scoop Stackable Colored Kitchen Baking Measure Tools Durable Nesting Measuring Cup and Spoon for Dry and Liquid Ingredients Multicolour**MOMENT**$11.33**5.0★9 rev](https://www.amazon.ae/dp/B0FSRYJ2QC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Purfex Glass Measuring Cup 500ml Transparent Heat-Resistant Liquid Beaker with Easy-to-Read Markings for Cooking Baking Mixing Coffee Tea and Microwave-Safe Home Kitchen Use**Purfex**$25.98**4 rev6mo ago](https://www.amazon.ae/dp/B0GFWX7CRY) [**Purfex Glass Measuring Cup 1000ml Transparent Heat-Resistant Liquid Beaker with Easy-to-Read Markings for Cooking Baking Mixing Coffee Tea and Microwave-Safe Home Kitchen Use**Purfex**$29.19**4 rev6mo ago](https://www.amazon.ae/dp/B0GFX9N28S) [**MOMENT 12 Piece Measuring Cups and Spoons Set Plastic Scoop Stackable Colored Kitchen Baking Measure Tools Durable Nesting Measuring Cup and Spoon for Dry and Liquid Ingredients Multicolour**MOMENT**$11.33**9 rev10mo ago](https://www.amazon.ae/dp/B0FSRYJ2QC) [**ALMEKAQUZ 10PCS Measuring Spoon Measuring Cups Stackable Cups and Spoons Nesting Measuring Cup Set Bisphenol a (Bpa)-Free For Kitchen Cooking and Baking Gadgets (Black)**ALMEKAQUZ**$18.48**10 rev1y ago](https://www.amazon.ae/dp/B0DMNTKPPW) [**NALACAL Gold Measuring Cups Set of 8 Wood Handle with Metric and Fragrant Wood Handle Dry & Liquid Measuring Cup Stainless Steel Measuring Cups Ideal Kitchen Gadgets for Cooking and Baking Needs**NALACAL**$47.99**1 rev2y ago](https://www.amazon.ae/dp/B0D78LVKRY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ALMEKAQUZ 10PCS Measuring Spoon Measuring Cups Stackable Cups and Spoons Nesting Measuring Cup Set Bisphenol a (Bpa)-Free For Kitchen Cooking and Baking Gadgets (Black)**ALMEKAQUZ**$18.48**4.5★**▲ 251%**](https://www.amazon.ae/dp/B0DMNTKPPW) [**Anchor Hocking Fire-King Measuring Cup Glass 8-Oz 250ml with Red Description**Anchor Hocking**$19.29**4.6★**▲ 142%**](https://www.amazon.ae/dp/B0000VLMVA) [**Purfex Glass Measuring Cup 500ml Transparent Heat-Resistant Liquid Beaker with Easy-to-Read Markings for Cooking Baking Mixing Coffee Tea and Microwave-Safe Home Kitchen Use**Purfex**$25.98**5.0★**▲ 111%**](https://www.amazon.ae/dp/B0GFWX7CRY) [**NALACAL Gold Measuring Cups Set of 8 Wood Handle with Metric and Fragrant Wood Handle Dry & Liquid Measuring Cup Stainless Steel Measuring Cups Ideal Kitchen Gadgets for Cooking and Baking Needs**NALACAL**$47.99**5.0★**▲ 100%**](https://www.amazon.ae/dp/B0D78LVKRY) [**Anchor Hocking Fire-King Measuring Cup Glass 32 Oz 1 Litre with Red Description**Anchor Hocking**$28.49**4.6★**▲ 94%**](https://www.amazon.ae/dp/B002GIVF1C)
**~~View all trending →~~**
## **What buyers say about measuring cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**63%
*“Good quality”*
**المنتج المعلن عنه مقابل المنتج الفعلي**13%
*“what's expected”*
**القيمة مقابل المال**13%
*“for the price it's good”*
**متانة**13%
*“Good quality and durable”*
### **What buyers complain about **
**الجودة الشاملة**67%
*“Poor quality”*
**قوة**17%
*“Flimsy”*
**متانة**17%
*“Dont expect it to hold up”*
### **Top return reasons **
**الحجم الكلي**47%
**الوزن ثقيل**13%
**لون**6%
**جودة المواد**5%
**القيمة مقابل المال**4%
**الجودة الشاملة**4%
**المواد/الأجزاء المعيبة**4%
**رفيع**3%
**قابلية الغسيل**2%
**حالة المنتج**2%
## **Common questions**
- **Is measuring cup profitable to sell on Amazon United Arab Emirates?**
- The niche generates $196K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the measuring cup niche?**
- 20 brands and 58 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in measuring cup?**
- Top complaints mined from reviews: الجودة الشاملة, قوة, متانة. The return rate is 1.1%.
- **When does demand for measuring cup peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the measuring cup niche?**
- Listings span $4.34–$119.37; the average listing price is $35.42 (sweet spot $15–$100). The average incumbent carries 3,518 reviews — the moat a new listing must climb.
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