---
title: "Search terms — iron - Flapen"
canonical_url: "https://flapen.com/research/ae/kitchen/iron/search-terms"
last_updated: "2026-08-02T07:02:10.513Z"
locale: en
meta:
  description: "Niche score 56/100 · $8.4M/yr market · 1.5M searches/yr · $251.99 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $8.4M/yr market · 1.5M searches/yr · $251.99 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — iron - Flapen"
---

# **iron**

**Launch it**

A $8.4M/yr market growing +7.9% this quarter with returns at 4.2% — clears our launch bar.

Market size 100Growth 35Conversion 28Competition 82Returns 35Price range 4Avg price 38Brand share 29Review moat 62Quality gap 95

**Market size**

**Incredible****$8.4M**

$8.4M/yr · 1.5M searches

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Review moat**

**Good****1,030.06**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$251.99**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+7.9%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****4.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$42.39–$1335.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=ae&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")