---
title: "Cutlery Holder — $89K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/kitchen/cutlery-holder"
last_updated: "2026-07-31T18:38:27.853Z"
locale: en
meta:
description: "Niche score 50/100 · $89K/yr market · 108K searches/yr · $50.84 avg price. Soft demand (-16.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $89K/yr market · 108K searches/yr · $50.84 avg price. Soft demand (-16.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cutlery Holder — $89K/yr Amazon AE Niche (2026) - Flapen"
---
# **cutlery holder**
**Worth a look**
Shows a sweet-spot price point ($50.84 avg), but soft demand (-16.1% this quarter) keeps it on the watch list.
Market size 22Growth 17Conversion 20Competition 82Returns 46Price range 72Avg price 93Brand share 92Review moat 77Quality gap 40
**Avg price**
**Great****$50.84**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Great****469.91**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$11.47–$129.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$89K**
$89K/yr · 108K searches
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=ae&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=ae&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Arab Emirates niche tracking, cutlery holder is a $89K/yr Amazon United Arab Emirates market (108K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cutlery holder market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$102K–$127K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **64%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **71 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**111**
**Top-5 brand share**
**43%**
Top 20: 86%
**Top-5 click share**
**33%**
Top 20: 69%
**Open market**
**51%**
- Ikea12% - Brick Brown10% - AMERTEER9% - MOMENT7% - ECVV6% - LOHONER6%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -16.1% search growth over the last 90 days.
4K3KBlack Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/ae/kitchen/cutlery-holder/trend)
## **Top cutlery holder search terms**
- **utensil holder**32K/yr-15.6%1.1% conv. - **cutlery holder**31K/yr-18.9%1.2% conv. - **spoon holder**26K/yr-20.8%1.3% conv. - **spoon stand**9K/yr-14.9%1.5% conv. - **utensils holder**5K/yr+20.7%0.9% conv. - **kitchen utensil holder**5K/yr-9.5%2.1% conv. [**All search terms **](https://flapen.com/research/ae/kitchen/cutlery-holder/search-terms)
## **Top cutlery holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IKEA Stylish Stainless Steel Utensils Holder (13.5cm Height)**Ikea**$16.40**4.4★355 rev](https://www.amazon.ae/dp/B00PNJTF0O) [2**MOMENT Metal Cutlery Holder Racks Spoon Stand Kitchen Utensil Crock Storage Organizer 4 Divider Stainless Steel Anti Slip Water Draining for Cooking Tool Knife Spoon Fork 7x5x3.4 Inch**MOMENT**$15.79**4.3★46 rev](https://www.amazon.ae/dp/B0DQQ3GXRX) [3**LOHONER Acacia Wood Utensil Holder for Kitchen Counter 360 Rotating Cooking Holder Storage Organizer for Countertops Farmhouse Decor 7.2 Large**LOHONER**$52.80**4.7★1,344 rev](https://www.amazon.ae/dp/B0C4KQLZ27) [4**AMERTEER Kitchen Utensil Crock Holder 15 x 9.4 x 13.9cm Double Layer Fork/Knife/Spoon Tableware Filter Basket 3 Compartments Anti Slip Water Draining Design Easy to Clean for All Kitchens Countertop**AMERTEER**$15.88**4.4★30 rev](https://www.amazon.ae/dp/B0BK8ZH9XN) [5**ECVV Utensil Holder for Kitchen Counter Stainless Steel Silverware Holder for Countertop Large Cutlery Caddy Flatware Organizer 4 Compartments for Cooking Tool Knife Spoon Fork**ECVV**$18.06**4.0★26 rev](https://www.amazon.ae/dp/B0DTJ56KMJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stainless Steel Cutlery Holder with Divider Large Capacity Weighted Base Counter Top Utensil Organiser for Kitchen**Generic**$34.01**0 rev2mo ago](https://www.amazon.ae/dp/B0H1591KK5) [**Cutlery holder with cover Internally rotatable Plastic Cutlery Storage Organizer for Kitchen Cabinet or Pantry - Basket Organizer for Forks Knives and Spoons. With cover. White**WSOWX**$47.72**41 rev11mo ago](https://www.amazon.ae/dp/B0FJMQ5974) [**2 Multifunctional Cutlery HolderUtensil Storage Stand with Draining Tray Wall-Mounted Freestanding Spoons and Forks Rack Organizer Thickened ABS Material for Kitchen (Grey)**COZY NEST**$28.32**13 rev1y ago](https://www.amazon.ae/dp/B0FF23YYRW) [**Brick Brown Premium Wooden Tresso Nest Cutlery Holder Spoon Stand for Kitchen | Cutlery holder for Dining table | Wooden Caddy Storage Organiser Stand with 3 Section Caddy Holder (7.1x4.2x4 inch)**Brick Brown**$93.19**131 rev1y ago](https://www.amazon.ae/dp/B0FDL1KQVY) [**Extra Large Kitchen Utensils Holder-4 Black Compartments Wooden Utensil Organizer for Kitchen Countertop Farmhouse Kitchen Decor Rustic Cooking Utensil**Excefore**$62.67**4 rev1y ago](https://www.amazon.ae/dp/B0F7R5F1KW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stainless Steel Cutlery Holder with Divider Large Capacity Weighted Base Counter Top Utensil Organiser for Kitchen**Generic**$34.01**0.0★**▲ 290%**](https://www.amazon.ae/dp/B0H1591KK5) [**360 Rotating Utensil Holder 6 Kitchen Ceramic Utensil Crock with Detachable Base Countertop Utensil Caddy for Kitchen Decor and Storage White**TERRIFI**$79.00**0.0★**▲ 105%**](https://www.amazon.ae/dp/B0F1ZV68FK) [**SKY-TOUCH Double Tier Dish Drying Rack Dish Drainer with Drip Tray & Swivel Drainage Spout Utensil Holder Cup Holder Cutting-Board Holder and Plate Holder Stand for Kitchen Counter - Quick Install**SKY-TOUCH**$55.66**3.9★**▲ 100%**](https://www.amazon.ae/dp/B0DRVFHK9C) [**Extra Large Kitchen Utensils Holder-4 Black Compartments Wooden Utensil Organizer for Kitchen Countertop Farmhouse Kitchen Decor Rustic Cooking Utensil**Excefore**$62.67**4.7★**▲ 83%**](https://www.amazon.ae/dp/B0F7R5F1KW) [**2 Multifunctional Cutlery HolderUtensil Storage Stand with Draining Tray Wall-Mounted Freestanding Spoons and Forks Rack Organizer Thickened ABS Material for Kitchen (Grey)**COZY NEST**$28.32**3.7★**▲ 67%**](https://www.amazon.ae/dp/B0FF23YYRW)
**~~View all trending →~~**
## **What buyers say about cutlery holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**44%
*“Good quality”*
**قوة**17%
*“It is nice and sturdy”*
**سهولة الاستخدام**11%
*“very useful”*
**التصميم الشامل**6%
*“Great quality and design”*
**لون**6%
*“Nice colour”*
**المنتج المعلن عنه مقابل المنتج الفعلي**6%
*“Exactly what I needed”*
**القيمة مقابل المال**6%
*“Worth its money”*
**سعة التخزين**6%
*“Decent size to hold all your utensils”*
### **What buyers complain about **
**الجودة الشاملة**42%
*“Poor quality”*
**الحجم الكلي**23%
*“Too small”*
**المنتج المعلن عنه مقابل المنتج الفعلي**10%
*“wrong product description”*
**سعة التخزين**6%
*“Storage not very Sturdy”*
**قوة**6%
*“The product is not very Sturdy”*
**جودة الخشب**4%
*“It's not wood”*
**الالتصاق**4%
*“anyways I barely could remove glue from inside”*
**يشم**4%
*“smells so bad”*
### **Top return reasons **
**الحجم الكلي**48%
**المواد/الأجزاء المعيبة**16%
**الجودة الشاملة**10%
**قوة**3%
**التصميم الشامل**2%
**المنتج المعلن عنه مقابل المنتج الفعلي**2%
**جودة المواد**2%
**لون**1%
**التوافق - بشكل عام**1%
**متانة**1%
## **Common questions**
- **Is cutlery holder profitable to sell on Amazon United Arab Emirates?**
- The niche generates $89K/yr across 55 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the cutlery holder niche?**
- 37 brands and 111 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in cutlery holder?**
- Top complaints mined from reviews: الجودة الشاملة, الحجم الكلي, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 3.3%.
- **What does it cost to enter the cutlery holder niche?**
- Listings span $11.47–$129.97; the average listing price is $50.84 (sweet spot $15–$100). The average incumbent carries 470 reviews — the moat a new listing must climb.
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