---
title: "Baking Dish — $133K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/kitchen/baking-dish"
last_updated: "2026-08-02T05:43:09.007Z"
locale: en
meta:
description: "Niche score 39/100 · $133K/yr market · 78K searches/yr · $80.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $133K/yr market · 78K searches/yr · $80.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baking Dish — $133K/yr Amazon AE Niche (2026) - Flapen"
---
# **baking dish**
**Skip it**
Soft demand (-38.6% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 6Conversion 27Competition 86Returns 49Price range 32Avg price 82Brand share 21Review moat 27Quality gap 45
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Avg price**
**Great****$80.33**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$6.82–$273.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$133K**
$133K/yr · 78K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,794.13**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-38.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Arab Emirates niche tracking, baking dish is a $133K/yr Amazon United Arab Emirates market (78K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baking dish market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$161K–$201K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#218**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **77%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **63 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 72%
**Open market**
**7%**
- Pyrex80% - Snapware4% - Royalford3% - MALACASA3% - SPNOR2% - Verona2% - Open — no brand owns it (9 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.6% search growth over the last 90 days.
3K2KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/ae/kitchen/baking-dish/trend)
## **Top baking dish search terms**
- **pyrex**37K/yr-23.5%1.7% conv. - **pyrex with lid**14K/yr-35.4%1.9% conv. - **baking dish**12K/yr-47.1%1.5% conv. - **oven dish**7K/yr-51.2%3.2% conv. - **بايركس**8K/yr-68.2%0.9% conv. [**All search terms **](https://flapen.com/research/ae/kitchen/baking-dish/search-terms)
## **Top baking dish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pyrex Glass Oven Roasters Rectangle Set of 2-3.7L + 2.7L Oven Microwave Freezer and Dishwasher Safe**Pyrex**$92.53**4.6★536 rev](https://www.amazon.ae/dp/B07GBNF2FJ) [2**Pyrex Cook & Freeze Rectangular Glass Dish with Plastic Lid (4L) Oven Microwave Freezer & Dishwasher Safe**Pyrex**$71.91**4.8★1,612 rev](https://www.amazon.ae/dp/B0007VGT9S) [3**Pyrex PY 277990 Transp Irresistible Ovenschaal Set van 3 Stuks**Pyrex**$121.23**4.7★5,829 rev](https://www.amazon.ae/dp/B076H44LDP) [4**Pyrex Essentials Rectangular Glass Roaster 2-Piece Set (3.7L + 2.6L) Borosilicate Oven Microwave & Freezer Safe Baking Dish with Ergonomic Handles Heat Resistant & Scratch Proof Roaster**Pyrex**$95.82**4.7★992 rev](https://www.amazon.ae/dp/B019FI45B2) [5**Pyrex Optimum Glass Rectangular Roaster High Resistance Easy Grip 39x25 cm 4**Pyrex**$37.30**4.6★4,910 rev](https://www.amazon.ae/dp/B00RXIK49O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pyrex Cook & Store Set of 2 Rectangular Glass Dishes with Red Lids 1.2L & 2.5L BPA-Free Storage and Bakeware**Pyrex**$108.54**1 rev1y ago](https://www.amazon.ae/dp/B0FGY1J789) [**Pyrex Cook & Store Rectangular Roaster with Lid - 400ML Capacity for Versatile Cooking and Storing**Pyrex**$25.26**5 rev2y ago](https://www.amazon.ae/dp/B0CGXQPQ77) [**Pyrex Measuring Jug 1L - Durable & Versatile Kitchen Tool**Pyrex**$38.64**53 rev2y ago](https://www.amazon.ae/dp/B09V1V96B5) [**SPNOR Casserole Dish 39 * 22 CM Ceramic Baking Dish Large Lasagna Pan Deep Casserole Dishes for Oven 135 oz Deep Baking Pan with Handles Oven Safe and Durable Bakeware for Lasagna Roasts White**SPNOR**$52.74**28 rev2y ago](https://www.amazon.ae/dp/B0CCSCJ5KB) [**MALACASA Casserole Dishes for Oven Porcelain Baking Dishes Ceramic Bakeware Sets of 4 Rectangular Lasagna Pans Deep with Handles for Baking Cake Kitchen Blue (9.4/11.1/12.2/14.7) Series**MALACASA**$160.34**7,327 rev3y ago](https://www.amazon.ae/dp/B0BYJSK34K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pyrex Optimum Glass Rectangular Roaster High Resistance Easy Grip 39x25 cm 4**Pyrex**$37.30**4.6★**▲ 241%**](https://www.amazon.ae/dp/B00RXIK49O) [**Pyrex Essential Round Glass Casserole 2.1L Borosilicate Oven Microwave & Freezer Safe Baking Dish with Handles and Lid Heat Resistant & BPA-Free Durable Cooking & Serving Bowl**Pyrex**$40.72**4.6★**▲ 178%**](https://www.amazon.ae/dp/B00D9QQOEI) [**Royalford BRS Glass 3piece Rectangular Baking Tray Clear RF8803**Royalford**$31.90**4.4★**▲ 175%**](https://www.amazon.ae/dp/B083DZ5H6W) [**Pyrex Cook & Store Set of 2 Rectangular Glass Dishes with Red Lids 1.2L & 2.5L BPA-Free Storage and Bakeware**Pyrex**$108.54**5.0★**▲ 144%**](https://www.amazon.ae/dp/B0FGY1J789) [**Pyrex Simply Store 1-cup Glass Food Storage 6-Piece 6010170**Pyrex**$117.04**4.7★**▲ 130%**](https://www.amazon.ae/dp/B0000BYCGF)
**~~View all trending →~~**
## **What buyers say about baking dish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**40%
*“Great as described and quality”*
**القيمة مقابل المال**11%
*“Great value”*
**الحجم الكلي**11%
*“Great size”*
**جودة المواد**8%
*“The glass qulity is very good i like it”*
**قابلية الغسيل**8%
*“Its really great quality easy to wash”*
**قوة**8%
*“sturdy”*
**سعة التخزين**4%
*“Its perfect you can keep them in a small storage”*
### **What buyers complain about **
**الحجم الكلي**38%
*“Very small”*
**سماكة**25%
*“way too thin”*
**المنتج المعلن عنه مقابل المنتج الفعلي**13%
*“Not as described”*
### **Top return reasons **
**الحجم الكلي**72%
**المواد/الأجزاء المعيبة**9%
**المنتج المعلن عنه مقابل المنتج الفعلي**4%
**الجودة الشاملة**2%
**القيمة مقابل المال**2%
**سماكة**1%
**الشكل/النمط**1%
**الصيانة والإصلاح**1%
**مقاومة للخدش**1%
**سهولة الاستخدام**1%
## **Common questions**
- **Is baking dish profitable to sell on Amazon United Arab Emirates?**
- The niche generates $133K/yr across 52 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the baking dish niche?**
- 15 brands and 58 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in baking dish?**
- Top complaints mined from reviews: الحجم الكلي, سماكة, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 3.1%.
- **When does demand for baking dish peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the baking dish niche?**
- Listings span $6.82–$273.70; the average listing price is $80.33 (sweet spot $15–$100). The average incumbent carries 3,794 reviews — the moat a new listing must climb.
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