---
title: "Trend — toilet paper holder - Flapen"
canonical_url: "https://flapen.com/research/ae/home/toilet-paper-holder/trend"
last_updated: "2026-08-02T06:33:12.134Z"
locale: en
meta:
  description: "Niche score 50/100 · $111K/yr market · 61K searches/yr · $41.50 avg price. Soft demand (-10.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $111K/yr market · 61K searches/yr · $41.50 avg price. Soft demand (-10.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — toilet paper holder - Flapen"
---

# **toilet paper holder**

**Worth a look**

Shows a sweet-spot price point ($41.50 avg), but soft demand (-10.3% this quarter) keeps it on the watch list.

Market size 27Growth 20Conversion 53Competition 68Returns 47Price range 86Avg price 95Brand share 63Review moat 49Quality gap 52

**Avg price**

**Incredible****$41.50**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.68–$89.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,610.84**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$111K**

$111K/yr · 61K searches

**Growth**

**Bad****-10.3%**

90-day search growth — must beat 0% to launch