---
title: "Table Mat — $64K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/home/table-mat"
last_updated: "2026-08-01T21:42:54.135Z"
locale: en
meta:
description: "Niche score 45/100 · $64K/yr market · 132K searches/yr · $38.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $64K/yr market · 132K searches/yr · $38.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Table Mat — $64K/yr Amazon AE Niche (2026) - Flapen"
---
# **table mat**
**Skip it**
Soft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 12Conversion 16Competition 70Returns 24Price range 84Avg price 95Brand share 83Review moat 60Quality gap 62
**Avg price**
**Incredible****$38.82**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$2.35–$95.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,097.11**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$64K**
$64K/yr · 132K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-26.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=ae&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=ae&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Arab Emirates niche tracking, table mat is a $64K/yr Amazon United Arab Emirates market (132K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Feb. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **table mat market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$116K–$155K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **12 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**94**
**Top-5 brand share**
**52%**
Top 20: 94%
**Top-5 click share**
**43%**
Top 20: 82%
**Open market**
**43%**
- FunWheat19% - Noctiflorous12% - NeoStyle8% - FEXIA6% - Dzman6% - AMERTEER6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.
5K3KBlack Friday '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/ae/home/table-mat/trend)
## **Top table mat search terms**
- **table mat**36K/yr-11.3%0.9% conv. - **placemats**32K/yr-32.9%1.4% conv. - **placemat**13K/yr-30.7%1.5% conv. - **table mats sets - 6**10K/yr-9.6%1.5% conv. - **مفارش طاولات**9K/yr-47.3%0.1% conv. - **table mats**9K/yr-4.1%1.4% conv. - **placemats set of 6**11K/yr-35.6%1.9% conv. - **place mats**8K/yr-18.5%1.7% conv. - **مفارش سفرة**4K/yr-48.9%0.2% conv. [**All search terms **](https://flapen.com/research/ae/home/table-mat/search-terms)
## **Top table mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$10K20%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FunWheat Round Braided Placemats for Dining Tables Washable Non-Slip 15 Inch Ivory Beige Set of 6**FunWheat**$26.50**4.6★3,429 rev](https://www.amazon.ae/dp/B096VDPZ8C) [2**Noctiflorous Round Braided Placemats 15 Inch Round Table Mats Set of 6 for Dining Tables Natural Woven Heat Resistant Place Mats (Round Beige)**Noctiflorous**$37.12**4.2★1,290 rev](https://www.amazon.ae/dp/B09PNCPKYK) [3**Dzman Placemat Table Mats 18L X 12W (Inch) Set of 6 Insulated Washable Non-Slip Table Mats for Dining Tables and Kitchens (Beige-6 set)**Dzman**$22.71**4.3★20 rev](https://www.amazon.ae/dp/B08592CSSF) [4**AMERTEER Hand Braided Round Placemats Set of 5PCS | Natural Fiber Rustic Table Mats Heat Resistant Woven Hand Braided Tablemat Set for Dining Table & Parties (11cm 18cm 30cm 36cm 38cm)**AMERTEER**$22.41**4.4★68 rev](https://www.amazon.ae/dp/B086BTW49P) [5**KintKita Faux Leather Placemats Set of 6 Size 18x 12 Stain & Heat Resistant Table Place Mats with Free Drink Coasters Waterproof Table Mats for Dining Table Indoor & Outdoor Use (Beige)**KintKita**$37.69**4.3★117 rev](https://www.amazon.ae/dp/B0CJZXPRST)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Round Placemats Set of 4 14 Inch Quilted Cloth Table Mats for Dining Table Decoration Antique Herbs Wild Flowers Lace Mats Washable Fabric Place Mats for Indoor and Outdoor Use**KASTWAVE**$32.79**9 rev11mo ago](https://www.amazon.ae/dp/B0FNJF5L3D) [**Danube Home Esther Textline Placemats 45X30Cm Grey | 70% Pvc+30% Polyester Non Slip Decorative Table Top Protector Placements For Dining Room Kitchen**Danube Home**$2.35**2 rev1y ago](https://www.amazon.ae/dp/B0FDR4YHDS) [**LKTOCAFT Round Braided Placemats Set of 6 Table Mats for Dining Tables Natural Woven 15 inch Washable Non-Slip Heat Resistant Kitchen Place Mats(Round Beige 6pcs)**LktoCaft**$42.65**0 rev1y ago](https://www.amazon.ae/dp/B0F896VTPG) [**Ablieve Set of 6 Hollow Gold Round Dining Table Mats 15 inch Vinyl Placemats Used for Table Decoration of Festive Parties Flower Pattern 0465**ablieve**$29.22**4 rev1y ago](https://www.amazon.ae/dp/B0F2MNC7L6) [**THMINS Boho Placemats Set of 6 Natural Cotton Burlap and Water Straw Woven Combination Table Mats Style Placemats for Dining Table Kitchen Handmade**THMINS**$95.55**12 rev1y ago](https://www.amazon.ae/dp/B0DTTPQJWV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Danube Home Esther Textline Placemats 45X30Cm Grey | 70% Pvc+30% Polyester Non Slip Decorative Table Top Protector Placements For Dining Room Kitchen**Danube Home**$2.35**3.5★**▲ 163%**](https://www.amazon.ae/dp/B0FDR4YHDS) [**NeoStyle 6 Piece Place Mats for Dining Table Washable Crossweave Woven Vinyl Placemat Table Mats PVC Insulation Non-Slip Insulation Pad Home Tableware Accessories (Dark Coffee)**NeoStyle**$26.04**4.3★**▲ 116%**](https://www.amazon.ae/dp/B09581RDSX) [**Ablieve Set of 6 Hollow Gold Round Dining Table Mats 15 inch Vinyl Placemats Used for Table Decoration of Festive Parties Flower Pattern 0465**ablieve**$29.22**5.0★**▲ 108%**](https://www.amazon.ae/dp/B0F2MNC7L6) [**Leetaltree Beige Placemats Set of 4 - Heat Resistant Non-Slip Place mats for Dining Table Washable Durable PVC Vinyl Woven Table MatsBeige 4**Leetaltree**$40.60**4.5★**▲ 93%**](https://www.amazon.ae/dp/B0BP12RLRB) [**FunWheat Round Braided Placemats for Dining Tables Washable Non-Slip 15 Inch Ivory Beige Set of 6**FunWheat**$26.50**4.6★**▲ 46%**](https://www.amazon.ae/dp/B096VDPZ8C)
**~~View all trending →~~**
## **What buyers say about table mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**القيمة مقابل المال**33%
*“Nice base on price”*
**جودة المواد**25%
*“Highly recommend high quality so classy material is amazing i was surprised ill recieve like this”*
**سماكة**8%
*“Thick and sturdy”*
**لون**8%
*“Color is good m”*
**الجودة الشاملة**8%
*“Great quality”*
### **What buyers complain about **
**الجودة الشاملة**46%
*“Low quality”*
**القيمة مقابل المال**25%
*“Buy something else for a higher price”*
**جودة المواد**13%
*“that quality of the product is not up to the mark, product finishing & material looks very cheap”*
**سيطرة**8%
*“They slip”*
### **Top return reasons **
**لون**26%
**الجودة الشاملة**22%
**الحجم الكلي**20%
**جودة المواد**7%
**المنتج المعلن عنه مقابل المنتج الفعلي**6%
**رفيع**6%
**التوافق - بشكل عام**2%
**مقاومة الماء**2%
**الوزن خفيف**2%
**ألوان العرض**1%
## **Common questions**
- **Is table mat profitable to sell on Amazon United Arab Emirates?**
- The niche generates $64K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the table mat niche?**
- 26 brands and 94 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in table mat?**
- Top complaints mined from reviews: الجودة الشاملة, القيمة مقابل المال, جودة المواد. The return rate is 5.2% — above our launch gate.
- **When does demand for table mat peak?**
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the table mat niche?**
- Listings span $2.35–$95.55; the average listing price is $38.82 (sweet spot $15–$100). The average incumbent carries 1,097 reviews — the moat a new listing must climb.
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