---
title: "Sponge — $571K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/home/sponge"
last_updated: "2026-07-31T15:16:36.417Z"
locale: en
meta:
description: "Niche score 53/100 · $571K/yr market · 324K searches/yr · $9.64 avg price. Soft demand (-13.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $571K/yr market · 324K searches/yr · $9.64 avg price. Soft demand (-13.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sponge — $571K/yr Amazon AE Niche (2026) - Flapen"
---
# **sponge**
**Worth a look**
Shows searches that convert (18.3% search→purchase), but soft demand (-13.8% this quarter) keeps it on the watch list.
Market size 63Growth 18Conversion 99Competition 43Returns 99Price range 74Avg price 30Brand share 19Review moat 42Quality gap 50
**Conversion**
**Incredible****18.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.38–$44.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$571K**
$571K/yr · 324K searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,301.65**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.64**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, sponge is a $571K/yr Amazon United Arab Emirates market (324K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sponge market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$578K–$771K**
- units × avg price
- **Conversion rate**
- **18.3%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **52%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **78 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 97%
**Open market**
**6%**
- Vileda34% - Scotch-Brite33% - Silver pot13% - Bcleen بيكلين12% - AMERTEER2% - MR.SIGA2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/ae/home/sponge/trend)
## **Top sponge search terms**
- **sponge**107K/yr-4.0%16.4% conv. - **sponge dish**63K/yr-25.8%15.1% conv. - **dish sponge**22K/yr-6.9%13.5% conv. - **kitchen sponge**20K/yr-15.2%17.3% conv. - **dishwashing sponge**16K/yr-16.7%11.7% conv. - **scrubber**12K/yr+23.5%5.0% conv. - **اسفنج صحون**10K/yr-19.3%7.0% conv. - **sponges**10K/yr-2.5%20.2% conv. - **cleaning sponge**11K/yr+3.5%8.4% conv. - **scrubber for dishes**14K/yr-39.0%6.5% conv. [**All search terms **](https://flapen.com/research/ae/home/sponge/search-terms)
## **Top sponge products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$29K10%$57K15%$86K20%$114K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vileda Tip Top Dish Washing Medium Foam Sponge Scourer 5 Pieces**Vileda**$7.24**4.6★1,799 rev](https://www.amazon.ae/dp/B07MWHDHT5) [2**EZUK cleen Anti Microbial Sponge Scrubber for Kitchen and Bathroom Multicolor 9x6.1x3cm -10 Pieces**Bcleen بيكلين**$4.38**4.4★430 rev](https://www.amazon.ae/dp/B097CYYXP3) [3**Vileda Rainbow Medium Foam Sponge Scourer Eco-Friendly Comfortable Grip Value Pack 10 Pcs Multi Colours**Vileda**$7.27**4.2★2,828 rev](https://www.amazon.ae/dp/B015URBCR2) [4**Scotch-Brite Heavy Duty Classic Flat Laminate Scrub Sponge 8 units (4+4 Free)/pack | Kitchen sponge | Dish sponge | Scrub | General Cleaning | Food Safe | Non-Rusting | Kitchen Garage Outdoor**Scotch-Brite**$9.29**4.4★1,489 rev](https://www.amazon.ae/dp/B091H4WB8Z) [5**Scotch-Brite Heavy Duty Classic Flat Laminate Scrub Sponge 3 units (2+1 Free)/Pack | Kitchen sponge | Dish sponge | Scrub | General Cleaning | Food Safe | Non-Rusting | Kitchen Garage Outdoor**Scotch-Brite**$4.40**4.4★1,489 rev](https://www.amazon.ae/dp/B07MWH463V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Saf Scrub Sponge Pack of 10 Heavy Duty Kitchen Cleaning Scouring Pads for Dishwashing Pots & Pans Multi-Purpose Reusable Scrubber**saf**$5.55**2 rev6mo ago](https://www.amazon.ae/dp/B0GHP36ZRM) [**Jif Scrub Mommy Sponge Scrubber Scratch-Free Sponges For Dishes And Home Odor Resistant Soft In Warm Water Firm Cold Deep Cleaning Dishwasher Safe Multi-Use Functional Ergonomic 1 Piece**Jif**$11.54**11 rev6mo ago](https://www.amazon.ae/dp/B0GDQZB1BS) [**AMERTEER Dishwashing Sponges 5-Pack - Non-Scratch Kitchen Sponges For Dishes Pots - Reusable Scrubber Pads With Thick Foam Core - Gray & White Cleaning Sponge Scourers With Rounded Corners (11x7x3cm)**AMERTEER**$11.17**26 rev1y ago](https://www.amazon.ae/dp/B0F99YHCPH) [**Scotch-Brite Classic Nail Saver Scrub Sponge 9 Sponges**Scotch-Brite**$12.28**2,383 rev1y ago](https://www.amazon.ae/dp/B0F7HR4GS3) [**Silver Pot Kitchen Sponge & Scourer Pack of 18 (9+9Pcs Extra) 9cm Dual-Purpose Cleaning Sponge For Pots Pans Kitchen Utensils and Delicate Surfaces**Silver pot**$8.26**46 rev1y ago](https://www.amazon.ae/dp/B0DP95WBBS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Saf Scrub Sponge Pack of 10 Heavy Duty Kitchen Cleaning Scouring Pads for Dishwashing Pots & Pans Multi-Purpose Reusable Scrubber**saf**$5.55**5.0★**▲ 262%**](https://www.amazon.ae/dp/B0GHP36ZRM) [**Jif Scrub Mommy Sponge Scrubber Scratch-Free Sponges For Dishes And Home Odor Resistant Soft In Warm Water Firm Cold Deep Cleaning Dishwasher Safe Multi-Use Functional Ergonomic 1 Piece**Jif**$11.54**5.0★**▲ 209%**](https://www.amazon.ae/dp/B0GDQZB1BS) [**Silver Pot Kitchen Sponge & Scourer Pack of 10 12cm Dual-Purpose Cleaning Sponge for Pots Pans Kitchen Utensils and Delicate Surfaces**Silverpot**$11.41**4.4★**▲ 104%**](https://www.amazon.ae/dp/B0DP95LSP5) [**MR.SIGA Non-Scratch Cellulose Scrub Sponge Dual-Sided Dishwashing Sponge for Kitchen 12 Pack**MR.SIGA**$44.82**4.5★**▲ 74%**](https://www.amazon.ae/dp/B082W29G1C) [**Scotch-Brite Classic Nail Saver Scrub Sponge 9 Sponges**Scotch-Brite**$12.28**4.5★**▲ 68%**](https://www.amazon.ae/dp/B0F7HR4GS3)
**~~View all trending →~~**
## **What buyers say about sponge**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**50%
*“Great product”*
**القيمة مقابل المال**14%
*“great for the price”*
**كفاءة**9%
*“Works great”*
**سهولة التنظيف**9%
*“Cleans very well without anything on it”*
**يشم**9%
*“Nice smell”*
**متانة**5%
*“Good product, last longer than other brands”*
### **What buyers complain about **
**الجودة الشاملة**34%
*“Poor quality”*
**متانة**34%
*“not lasting at all”*
**الحجم الكلي**9%
*“small in size”*
**القيمة مقابل المال**6%
*“expensive for this price”*
**جودة المواد**6%
*“Low quality materials”*
**ملمس ناعم**3%
*“Very soft and got damaged after a few days”*
### **Top return reasons **
**الجودة الشاملة**33%
**الحجم الكلي**23%
**المنتج المعلن عنه مقابل المنتج الفعلي**14%
**رفيع**10%
**ملمس ناعم**3%
**الوزن ثقيل**2%
**لون**2%
**التوافق - بشكل عام**2%
**الراحة الشاملة**2%
**مقاومة للخدش**2%
## **Common questions**
- **Is sponge profitable to sell on Amazon United Arab Emirates?**
- The niche generates $571K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sponge niche?**
- 10 brands and 39 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in sponge?**
- Top complaints mined from reviews: الجودة الشاملة, متانة, الحجم الكلي. The return rate is 0.3%.
- **When does demand for sponge peak?**
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the sponge niche?**
- Listings span $4.38–$44.82; the average listing price is $9.64 (sweet spot $15–$100). The average incumbent carries 2,302 reviews — the moat a new listing must climb.
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