---
title: "Spatula — $130K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/home/spatula"
last_updated: "2026-08-02T06:43:03.271Z"
locale: en
meta:
description: "Niche score 48/100 · $130K/yr market · 118K searches/yr · $27.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $130K/yr market · 118K searches/yr · $27.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spatula — $130K/yr Amazon AE Niche (2026) - Flapen"
---
# **spatula**
**Skip it**
Soft demand (-13.8% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 18Conversion 50Competition 61Returns 94Price range 78Avg price 95Brand share 55Review moat 24Quality gap 23
**Avg price**
**Incredible****$27.47**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$0.52–$67.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$130K**
$130K/yr · 118K searches
**Review moat**
**Bad****5,031.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Arab Emirates niche tracking, spatula is a $130K/yr Amazon United Arab Emirates market (118K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spatula market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$137K–$165K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **45%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **67 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**22%**
- Ikea20% - U-Taste14% - Joyfair13% - Royalford12% - SKY-TOUCH12% - Generic6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/ae/home/spatula/trend)
## **Top spatula search terms**
- **spatula**54K/yr-7.8%3.7% conv. - **silicone spatula**44K/yr-13.8%2.8% conv. - **spatula silicone**20K/yr-29.4%3.7% conv. [**All search terms **](https://flapen.com/research/ae/home/spatula/search-terms)
## **Top spatula products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$16K16%$21K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IKEA GUBBRÖRA Rubber Spatula Black/White**Ikea**$10.64**4.5★109 rev](https://www.amazon.ae/dp/B0BVWKKT77) [2**SKY-TOUCH Silicone Spatula Set - 6 Piece Non-Stick Rubber Spatula Set Heat-Resistant Spatula Kitchen Utensils Set for Cooking Baking and Mixing**SKY-TOUCH**$17.39**4.3★263 rev](https://www.amazon.ae/dp/B0BK5VQ7FN) [3**Joyfair Silicone Spatula Stainless Steel Spatula Pack of 2 Cooking Turner/Non Stick Kitchen Slotted Spatula Ideal for Fish Eggs Pancakes Heat Resistant & Dishwasher Safe Black**Joyfair**$17.51**4.6★278 rev](https://www.amazon.ae/dp/B0C2VJCDWZ) [4**Royalford Silicone Scrapper - BPA Free Long-Handled Jar Scraper Turner Head Kitchen Tool with Hanging Loop | Heat-Resistant Non-Stick - Silicone Kitchen Scraper Tool for Cooking & Baking**Royalford**$2.77**4.6★209 rev](https://www.amazon.ae/dp/B083DDLZ5W) [5**AM ANNA Silicone Spatula 3-piece Set Heat-Resistant Spatulas Non-stick Rubber Spatulas (Red)**AM ANNA**$24.80**4.7★109 rev](https://www.amazon.ae/dp/B07N6NT9S4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Royalford RF12957 7-Piece Silicone Kitchen Utensils Set with Wooden Handles Heat-Resistant Cooking Tools with Holder Spatula Turner Ladle Oil Brush Whisk & Food Tongs**Royalford**$22.28**1 rev5mo ago](https://www.amazon.ae/dp/B0GJT55SGH) [**Royalford Non-Stick Silicone Heat-Resistant Spatula Turner RF12751 Serving Eggs Omelette Pancakes Fish Burgers Kitchen Utensils Dishwasher Safe Turner 32cm x 6.5cm**Royalford**$12.76**2 rev1y ago](https://www.amazon.ae/dp/B0FCS7237T) [**315 Hot Resistant Silicone Spatula - BPA-Free Flexible Food Grade Rubber Dough Scraper Dishwasher Safe Kitchen Utensils with Sturdy Iner Core for Non-Stick Cookware (Set of 4 Midnight Blue)**U-Taste**$67.51**31,854 rev1y ago](https://www.amazon.ae/dp/B0F87Z4B2N) [**315 Hot Resistant Silicone Spatula - BPA-Free Flexible Food Grade Rubber Dough Scraper Dishwasher Safe Kitchen Utensils with Sturdy Iner Core for Non-Stick Cookware (Set of 4 Aqua Sky)**U-Taste**$64.49**31,854 rev1y ago](https://www.amazon.ae/dp/B0F8814KG6) [**6 Pieces Silicone Spatula Set Food Grade Rubber Spatula with Ergonomic Grip Rubber Spatulas Silicone Heat Resistant Spatula Set for Kitchen Use BPA Free Dishwasher Safe**Generic**$0.52**2,120 rev1y ago](https://www.amazon.ae/dp/B0DK8B7KHS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Royalford RF12957 7-Piece Silicone Kitchen Utensils Set with Wooden Handles Heat-Resistant Cooking Tools with Holder Spatula Turner Ladle Oil Brush Whisk & Food Tongs**Royalford**$22.28**5.0★**▲ 253%**](https://www.amazon.ae/dp/B0GJT55SGH) [**BUNDLEPRO Silicone Spatula Heavy Duty Non-Stick Slotted Heat Resistant BPA Free Ideal Cookware for Fish Eggs Pancakes Grey (2 Pack)**BUNDLEPRO**$51.83**4.5★**▲ 197%**](https://www.amazon.ae/dp/B08M3WT2NY) [**IKEA GUBBRÖRA Rubber Spatula Green/White**Ikea**$9.76**4.7★**▲ 167%**](https://www.amazon.ae/dp/B0BVWMNXGJ) [**315 Hot Resistant Silicone Spatula - BPA-Free Flexible Food Grade Rubber Dough Scraper Dishwasher Safe Kitchen Utensils with Sturdy Iner Core for Non-Stick Cookware (Set of 4 Aqua Sky)**U-Taste**$64.49**4.8★**▲ 151%**](https://www.amazon.ae/dp/B0F8814KG6) [**Royalford Non-Stick Silicone Heat-Resistant Spatula Turner RF12751 Serving Eggs Omelette Pancakes Fish Burgers Kitchen Utensils Dishwasher Safe Turner 32cm x 6.5cm**Royalford**$12.76**5.0★**▲ 96%**](https://www.amazon.ae/dp/B0FCS7237T)
**~~View all trending →~~**
## **What buyers say about spatula**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**60%
*“Excellent quality”*
**المنتج المعلن عنه مقابل المنتج الفعلي**9%
*“Exactly like shown in image”*
**سهولة التنظيف**6%
*“Easy to wash”*
**القيمة مقابل المال**5%
*“Value for Money”*
**سهولة الاستخدام**5%
*“Very useful”*
**قوة**3%
*“Strong”*
**لون**3%
*“Love the color options”*
**الراحة الشاملة**2%
*“comfortable to use”*
**جودة المواد**2%
*“Good quality material”*
### **What buyers complain about **
**الحجم الكلي**30%
*“quite small”*
**القيمة مقابل المال**20%
*“Its costly in this price”*
**الجودة الشاملة**20%
*“Very low quality”*
**بهتان اللون/تغير اللون**10%
*“However, after performing a simple test by immersing the spatula in boiling water for about three minutes, I noticed that the color started to change”*
**جودة المواد**10%
*“feel like it contains fillers or low-grade materials rather than pure food-grade silicone”*
### **Top return reasons **
**الجودة الشاملة**30%
**الحجم الكلي**28%
**رفيع**6%
**سهولة التنظيف**5%
**جودة المواد**5%
**المنتج المعلن عنه مقابل المنتج الفعلي**5%
**جودة المقبض**3%
**الوزن ثقيل**3%
**لون**3%
**سماكة**2%
## **Common questions**
- **Is spatula profitable to sell on Amazon United Arab Emirates?**
- The niche generates $130K/yr across 33 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the spatula niche?**
- 16 brands and 74 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in spatula?**
- Top complaints mined from reviews: الحجم الكلي, القيمة مقابل المال, الجودة الشاملة. The return rate is 1.0%.
- **When does demand for spatula peak?**
- Demand peaks in Mar; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the spatula niche?**
- Listings span $0.52–$67.51; the average listing price is $27.47 (sweet spot $15–$100). The average incumbent carries 5,032 reviews — the moat a new listing must climb.
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