---
title: "Trend — palo santo - Flapen"
canonical_url: "https://flapen.com/research/ae/home/palo-santo/trend"
last_updated: "2026-08-02T08:08:03.269Z"
locale: en
meta:
  description: "Niche score 55/100 · $73K/yr market · 17K searches/yr · $44.99 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $73K/yr market · 17K searches/yr · $44.99 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — palo santo - Flapen"
---

# **palo santo**

**Worth a look**

Shows low returns (0.7%), but a small market ($73K/yr) keeps it on the watch list.

Market size 18Growth 23Conversion 86Competition 48Returns 96Price range 94Avg price 95Brand share 42Review moat 43Quality gap 80

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$44.99**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.86–$101.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,236.25**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-4.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$73K**

$73K/yr · 17K searches