---
title: "Trend — duvet - Flapen"
canonical_url: "https://flapen.com/research/ae/home/duvet/trend"
last_updated: "2026-07-30T14:25:04.545Z"
locale: en
meta:
  description: "Niche score 51/100 · $368K/yr market · 174K searches/yr · $84.38 avg price. Soft demand (-10.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $368K/yr market · 174K searches/yr · $84.38 avg price. Soft demand (-10.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — duvet - Flapen"
---

# **duvet**

**Worth a look**

Shows a sweet-spot price point ($84.38 avg), but soft demand (-10.7% this quarter) keeps it on the watch list.

Market size 54Growth 20Conversion 31Competition 80Returns 42Price range 30Avg price 81Brand share 71Review moat 21Quality gap 72

**Avg price**

**Great****$84.38**

avg listing price — sweet spot $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$368K**

$368K/yr · 174K searches

**Returns**

**Okay****3.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$19.64–$285.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****11,093.96**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-10.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=ae&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")