---
title: "Trend — door mat - Flapen"
canonical_url: "https://flapen.com/research/ae/home/door-mat/trend"
last_updated: "2026-07-30T14:22:44.245Z"
locale: en
meta:
  description: "Niche score 57/100 · $257K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $257K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — door mat - Flapen"
---

# **door mat**

**Worth a look**

Shows a sweet-spot price point ($49.23 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 47Growth 19Conversion 25Competition 88Returns 46Price range 78Avg price 93Brand share 77Review moat 66Quality gap 76

**Avg price**

**Great****$49.23**

avg listing price — sweet spot $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Price range**

**Great****$6.79–$114.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****847.93**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$257K**

$257K/yr · 260K searches

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-12.8%**

90-day search growth — must beat 0% to launch