---
title: "Coasters — $117K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/home/coasters"
last_updated: "2026-07-31T16:51:59.408Z"
locale: en
meta:
description: "Niche score 54/100 · $117K/yr market · 90K searches/yr · $45.31 avg price. Soft demand (-4.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $117K/yr market · 90K searches/yr · $45.31 avg price. Soft demand (-4.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coasters — $117K/yr Amazon AE Niche (2026) - Flapen"
---
# **coasters**
**Worth a look**
Shows a sweet-spot price point ($45.31 avg), but soft demand (-4.5% this quarter) keeps it on the watch list.
Market size 27Growth 23Conversion 36Competition 76Returns 71Price range 71Avg price 95Brand share 94Review moat 71Quality gap 30
**Avg price**
**Incredible****$45.31**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Review moat**
**Good****656.29**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.41–$124.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$117K**
$117K/yr · 90K searches
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=ae&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Arab Emirates niche tracking, coasters is a $117K/yr Amazon United Arab Emirates market (90K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coasters market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$136K–$181K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **71%**
- **Out of stock**
- **19.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **83 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**110**
**Top-5 brand share**
**41%**
Top 20: 89%
**Top-5 click share**
**39%**
Top 20: 80%
**Open market**
**54%**
- Deceram15% - MFHUDX8% - Renawe6% - KNQSTYJV6% - Effectyou6% - WORHE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.
2K2KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/ae/home/coasters/trend)
## **Top coasters search terms**
- **coasters**42K/yr-4.0%3.1% conv. - **coaster**24K/yr+14.1%1.7% conv. - **coasters for cups**19K/yr-20.0%2.6% conv. - **coasters for table**5K/yr-25.1%1.6% conv. [**All search terms **](https://flapen.com/research/ae/home/coasters/search-terms)
## **Top coasters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$9K12%$14K16%$19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Deceram 6 Pcs White Marble Coaster Set with Holder Best Absorbent Coasters Drink Stone Coasters Ceramic Wine Coasters Table Cup Coasters**Deceram**$31.20**4.5★1,445 rev](https://www.amazon.ae/dp/B091PYL8BV) [2**6 Pcs Best Wooden Coasters with Holder Coffee Table Decor Acacia Wood Coaster Set Modern Cup Coaster for Drink Home Dining Table Kitchen Accessories Cute Beer Bar Decorative Rustic Outdoor Coasters**Renawe**$54.77**4.6★1,547 rev](https://www.amazon.ae/dp/B0C9WSP6LW) [3**8 Pcs Drink Coasters with Holder 8 Colors Absorbent Coasters for Drinks Minimalist Cup Coasters Cotton Coaster Set Woven Coasters for Coffee Table Home Decor Bar Housewarming Gift 4.3 Inch**KNQSTYJV**$23.26**4.6★3 rev](https://www.amazon.ae/dp/B0DPJ8BVV9) [4**NUOBISHI Home Stone Coaster Set Round Coasters with Absorbent Diatomaceous Earth Slate Stone (8 White)**MFHUDX**$47.48**4.3★660 rev](https://www.amazon.ae/dp/B0DGPW5YS6) [5**Effectyou 8 Pcs Drink Coasters with Holder 8 Colors Absorbent Coasters for Drinks Minimalist Cup Coasters Cotton Coaster Set Woven Coasters for Coffee Table Home Decor Bar Housewarming Gift 4.3 Inch**Effectyou**$23.33**4.8★1,396 rev](https://www.amazon.ae/dp/B0C6L1P8JV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SKY-TOUCH 16PCS Drink Coasters with 2 Holder 16 Colors Absorbent Coasters Cotton Woven Beverage Coaster Heat-Resistant Coaster for Table Protection Home Decor Glasses Cups Bar 4.3 Inches**SKY-TOUCH**$28.82**4 rev6mo ago](https://www.amazon.ae/dp/B0GF1X9NF3) [**Silicone Coasters for Drinks Set of 4 4.8 in Highly Absorbent Coasters Retro Diatom Mud Heat Resistant Placemats Luxury and High-end Coffee Mats Teacup Mats**BenQuand**$24.74**1 rev7mo ago](https://www.amazon.ae/dp/B0G4L47LXX) [**Drink Coasters 12 PCS Silicone Coasters Non-Slip Anti-scratch Mug Coasters Heat Resistant Spill Protect with Anti Spill Raised Edges for Hot Coffee Kitchen Home Cafeteria Tabletop (10 x 0.3cm Black)**Amorcasa**$24.65**2 rev8mo ago](https://www.amazon.ae/dp/B0G383L39V) [**8-Piece Heat Resistant Non-Slip Coasters with Mandala Design Colorful Drink Mats for Coffee Table Decorative Cup Holders for Home Kitchen Dining Room**Generic**$4.41**67 rev9mo ago](https://www.amazon.ae/dp/B0FSXZG8Z3) [**WORHE Natural Travertine Marble Coasters Set of 4-4 Round Stone Drink Coasters Non-Slip Cork Backing Housewarming Gift Wedding Present Protect Tables from Stains & Scratches (BD140)**WORHE**$71.00**2 rev1y ago](https://www.amazon.ae/dp/B0F7LRPSVM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Drink Coasters 12 PCS Silicone Coasters Non-Slip Anti-scratch Mug Coasters Heat Resistant Spill Protect with Anti Spill Raised Edges for Hot Coffee Kitchen Home Cafeteria Tabletop (10 x 0.3cm Black)**Amorcasa**$24.65**5.0★**▲ 184%**](https://www.amazon.ae/dp/B0G383L39V) [**WORHE Natural Travertine Marble Coasters Set of 4-4 Round Stone Drink Coasters Non-Slip Cork Backing Housewarming Gift Wedding Present Protect Tables from Stains & Scratches (BD140)**WORHE**$71.00**5.0★**▲ 180%**](https://www.amazon.ae/dp/B0F7LRPSVM) [**CIRCUIT GREEN Set of 6 Acacia Wood Coasters 16.6 10 cm Drink Coasters with Anti-Slip Base Natural Wooden Table Protection for Coffee Tea Arabic Coffee & Dates Dining & Home Décor**Circuit Green**$40.43**4.5★**▲ 135%**](https://www.amazon.ae/dp/B0G5ZRCZP3) [**Silicone Coasters for Drinks Set of 4 4.8 in Highly Absorbent Coasters Retro Diatom Mud Heat Resistant Placemats Luxury and High-end Coffee Mats Teacup Mats**BenQuand**$24.74**5.0★**▲ 91%**](https://www.amazon.ae/dp/B0G4L47LXX) [**Dacitiery Set of 4 Drink Coasters Silicone Coasters Non-Slip Cup Mats Suitable for Cold Drinks Hot Drinks Coffee Cups And Other Beverage Coasters(Black)**Dacitiery**$16.95**4.5★**▲ 91%**](https://www.amazon.ae/dp/B093GPK2M9)
**~~View all trending →~~**
## **What buyers say about coasters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**42%
*“Excellent product”*
**القيمة مقابل المال**17%
*“Worth the money”*
**قوة**15%
*“Solid”*
**جودة التنجيد/القماش**10%
*“Pieces are perfect, good and strong fabric”*
**المنتج المعلن عنه مقابل المنتج الفعلي**10%
*“Same as per picture”*
**سهولة التنظيف**2%
*“They quickly absorb water from cold drinks and keep my table clean and dry”*
**سيطرة**2%
*“prevents the coasters from sliding around”*
**التصميم الشامل**2%
*“attractive design”*
### **What buyers complain about **
**مقاومة البقع**50%
*“Stains easily cant remove”*
**قابلية الغسيل**50%
*“Coffe stains dont wash iff”*
### **Top return reasons **
**لون**31%
**الجودة الشاملة**22%
**جودة المواد**9%
**الحجم الكلي**7%
**المواد/الأجزاء المعيبة**6%
**مقاومة البقع**5%
**المنتج المعلن عنه مقابل المنتج الفعلي**4%
**جودة الخشب**3%
**السطوع/اللمعان/التوهج**3%
**جودة الطلاء**2%
## **Common questions**
- **Is coasters profitable to sell on Amazon United Arab Emirates?**
- The niche generates $117K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the coasters niche?**
- 28 brands and 110 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in coasters?**
- Top complaints mined from reviews: مقاومة البقع, قابلية الغسيل. The return rate is 2.2%.
- **When does demand for coasters peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the coasters niche?**
- Listings span $4.41–$124.68; the average listing price is $45.31 (sweet spot $15–$100). The average incumbent carries 656 reviews — the moat a new listing must climb.
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