---
title: "Broom — $525K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/home/broom"
last_updated: "2026-07-31T18:34:49.832Z"
locale: en
meta:
description: "Niche score 63/100 · $525K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $525K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Broom — $525K/yr Amazon AE Niche (2026) - Flapen"
---
# **broom**
**Worth a look**
Shows a sweet-spot price point ($29.11 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 61Growth 23Conversion 68Competition 71Returns 83Price range 90Avg price 95Brand share 47Review moat 39Quality gap 86
**Avg price**
**Incredible****$29.11**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.50–$90.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$525K**
$525K/yr · 292K searches
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,642.36**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=ae&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Arab Emirates niche tracking, broom is a $525K/yr Amazon United Arab Emirates market (292K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Worth a look — 63/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **broom market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$582K–$728K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **76%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 88%
**Open market**
**19%**
- Vileda19% - Delcasa19% - Royalford17% - Amazon Basics12% - DELCASA9% - GALA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
7K5KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/ae/home/broom/trend)
## **Top broom search terms**
- **broom**148K/yr+1.1%6.4% conv. - **floor brush**25K/yr+6.8%5.8% conv. - **مكنسة**16K/yr+0.5%2.1% conv. - **broom for floor cleaning**24K/yr-31.6%4.7% conv. - **مكنسه**12K/yr+12.9%1.7% conv. - **مكنسة يدوية**9K/yr+13.9%2.9% conv. - **broom stick**10K/yr-17.9%3.8% conv. - **brush cleaner floor**11K/yr-27.9%4.3% conv. - **بروش تنظيف ارضيات**7K/yr-14.1%5.6% conv. - **floor broom**6K/yr-4.2%4.7% conv. [**All search terms **](https://flapen.com/research/ae/home/broom/search-terms)
## **Top broom products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$16K6%$32K9%$47K12%$63K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vileda Indoor Broom Standard Floor Broom with Stick Lightweight Suitable for All Floor Types Easy Corner Cleaning Red & Black Pack Size 30 x 5 x 42 cm**Vileda**$22.99**4.4★288 rev](https://www.amazon.ae/dp/B07MWJXVQS) [2**Royalford Long Floor Broom with Strong Iron Handle - Upright Long Handle Broom with Stiff Bristles - Multipurpose Cleaning Tool Perfect for Home or Office Use - Ideal for All Sweeping Cleaning Job**Royalford**$13.36**4.2★502 rev](https://www.amazon.ae/dp/B07PM1QPZZ) [3**Amazon Basics Heavy-Duty Outdoor Broom Blue&White**Amazon Basics**$25.15**4.4★11,580 rev](https://www.amazon.ae/dp/B07N1QTQV4) [4**Delcasa DC3369 Floor Broom with a Metal Stick Red/Black**DELCASA**$9.94**4.1★36 rev](https://www.amazon.ae/dp/B0DJSYLXZ6) [5**Delcasa Nylon Dust Free Broom**Delcasa**$15.93**3.5★37 rev](https://www.amazon.ae/dp/B0CRRDG68C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Royalford Floor Broom RF12756 Floor Broom with Stick with Strong Iron Handle Multipurpose Cleaning Tool**Royalford**$14.70**8 rev1y ago](https://www.amazon.ae/dp/B0FJ8Y24W4) [**JOYMOOP White Broom and Dustpan Set Upright Angle Design with Built-in Comb Teeth for Kitchen Office Pet Hair Hard Floors**JOYMOOP**$88.11**440 rev1y ago](https://www.amazon.ae/dp/B0DZ5DQP98) [**Delcasa DC3369 Floor Broom with a Metal Stick Red/Black**DELCASA**$9.94**36 rev1y ago](https://www.amazon.ae/dp/B0DJSYLXZ6) [**Delcasa Nylon Dust Free Broom**Delcasa**$15.93**37 rev2y ago](https://www.amazon.ae/dp/B0CRRDG68C) [**Setsail Floor Scrub Brush with 51-Inch Long Adjustable Handle 2 in 1 Scrape Brush Stiff Bristle Floor Scrubber for Cleaning Shower Bathroom Garage Kitchen Wall Deck Tub Tile**SetSail**$34.37**1,892 rev2y ago](https://www.amazon.ae/dp/B0CJ6DLG59)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Delcasa Floor Broom With Strong Long Handle Upright Long Handle Sweeping Broom With Stiff Bristles Multipurpose Cleaning Tool Perfect For Home Or Office Use Ideal For All Sweeping Cleaning Job**Delcasa**$10.91**4.3★**▲ 163%**](https://www.amazon.ae/dp/B07PM2BTZD) [**Delcasa DC2412 Floor Broom with Strong Handle Grey/Black**Delcasa**$15.53**4.5★**▲ 157%**](https://www.amazon.ae/dp/B0CHVVNW8F) [**Delcasa Nylon Dust Free Broom**Delcasa**$15.93**3.5★**▲ 157%**](https://www.amazon.ae/dp/B0CRRDG68C) [**JOYMOOP White Broom and Dustpan Set Upright Angle Design with Built-in Comb Teeth for Kitchen Office Pet Hair Hard Floors**JOYMOOP**$88.11**4.1★**▲ 144%**](https://www.amazon.ae/dp/B0DZ5DQP98) [**HOMEPRO broom and dustpan set long handle with comb | heavy-duty dust pan and brush for indoor & outdoor | Back Pain-Free Convenient Length | space-saving standing upright design for easy storage**HOMEPRO**$16.50**3.4★**▲ 140%**](https://www.amazon.ae/dp/B08SYNYPSX)
**~~View all trending →~~**
## **What buyers say about broom**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**35%
*“Excellent quality”*
**سهولة التنظيف**13%
*“Highly recommended for cleaning any surface”*
**القيمة مقابل المال**11%
*“Great for price”*
**المنتج المعلن عنه مقابل المنتج الفعلي**10%
*“The product was good as described”*
**قوة**6%
*“Sturdy”*
**سهولة الاستخدام**5%
*“Easy-to-use product”*
**الوزن ثقيل**4%
*“Heavy in weight, strong bristles”*
**التصميم الشامل**2%
*“The design is good”*
**كفاءة**2%
*“does the job well”*
**ملمس ناعم**2%
*“the bristles are very smooth”*
### **What buyers complain about **
**الحجم الكلي**13%
*“Short”*
**الالتصاق**13%
*“Poor stick quality”*
**سهولة الاستخدام**8%
*“Discomfort to use”*
**الجودة الشاملة**8%
*“Poor quality”*
**متانة**8%
*“the brush sides destructed itself after the very first use”*
**جودة المواد**6%
*“Very poor quality strand are continuously falling even material is not as shown”*
**المواد/الأجزاء المعيبة**6%
*“One part is missing”*
**سهولة التنظيف**6%
*“after a few minutes of sweeping - it actually hurts my hand”*
**قوة**6%
*“Broken”*
**الصدأ/التآكل**3%
*“Rusts,”*
### **Top return reasons **
**الحجم الكلي**26%
**الجودة الشاملة**14%
**المواد/الأجزاء المعيبة**10%
**حالة المنتج**8%
**المنتج المعلن عنه مقابل المنتج الفعلي**5%
**متانة**3%
**أوضاع التنظيف**3%
**قوة**3%
**ملمس صلب**3%
**الالتصاق**2%
## **Common questions**
- **Is broom profitable to sell on Amazon United Arab Emirates?**
- The niche generates $525K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the broom niche?**
- 17 brands and 65 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in broom?**
- Top complaints mined from reviews: الحجم الكلي, الالتصاق, سهولة الاستخدام. The return rate is 1.6%.
- **When does demand for broom peak?**
- Demand peaks in Nov; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the broom niche?**
- Listings span $9.50–$90.05; the average listing price is $29.11 (sweet spot $15–$100). The average incumbent carries 2,642 reviews — the moat a new listing must climb.
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