---
title: "Reviews — blanket - Flapen"
canonical_url: "https://flapen.com/research/ae/home/blanket/reviews"
last_updated: "2026-08-01T01:03:10.039Z"
locale: en
meta:
  description: "Niche score 49/100 · $488K/yr market · 541K searches/yr · $58.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $488K/yr market · 541K searches/yr · $58.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — blanket - Flapen"
---

# **blanket**

**Skip it**

Soft demand (-15.9% this quarter) — this niche doesn't clear our bar today.

Market size 59Growth 17Conversion 19Competition 77Returns 48Price range 41Avg price 90Brand share 55Review moat 23Quality gap 63

**Avg price**

**Great****$58.25**

avg listing price — sweet spot $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$488K**

$488K/yr · 541K searches

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.2%**

return rate — above 5% kills the launch gate

**Price range**

**Okay****$22.45–$211.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****7,647.73**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-15.9%**

90-day search growth — must beat 0% to launch

**Signals**[** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")