---
title: "Bakhoor — $484K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/home/bakhoor"
last_updated: "2026-07-31T17:08:33.878Z"
locale: en
meta:
description: "Niche score 60/100 · $484K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $484K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bakhoor — $484K/yr Amazon AE Niche (2026) - Flapen"
---
# **bakhoor**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 18Conversion 54Competition 57Returns 97Price range 76Avg price 95Brand share 48Review moat 48Quality gap 90
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.80**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$8.11–$120.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$484K**
$484K/yr · 347K searches
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,732.69**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.4%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Arab Emirates niche tracking, bakhoor is a $484K/yr Amazon United Arab Emirates market (347K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Feb. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bakhoor market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$385K–$462K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **41%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **78 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 89%
**Open market**
**19%**
- Hamidi36% - Nabeel18% - Almas12% - Hunaidi6% - Almajed for Oud5% - Home Box5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.
9K7KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/ae/home/bakhoor/trend)
## **Top bakhoor search terms**
- **bakhoor**101K/yr-11.7%3.2% conv. - **بخور**70K/yr-14.8%1.1% conv. - **bukhoor**41K/yr-16.5%4.2% conv. - **oud bakhoor**28K/yr-23.0%2.0% conv. - **بخور الرصاصي**18K/yr-10.3%0.7% conv. - **bakhoor oud**17K/yr-17.9%2.9% conv. - **hamidi**19K/yr-22.0%1.4% conv. - **nabeel**13K/yr+7.1%0.4% conv. - **بخور عود**10K/yr-14.2%1.4% conv. - **nabeel bakhoor**6K/yr+14.9%3.3% conv. [**All search terms **](https://flapen.com/research/ae/home/bakhoor/search-terms)
## **Top bakhoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$24K10%$48K15%$73K20%$97K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hamidi Black Oud 100% Pure Oriental Bakhoor 70g Arabic Incense Home Fragrances Use With Burner Or Charcoal Relax feeling Refreshing Use Every where**Hamidi**$14.83**4.1★211 rev](https://www.amazon.ae/dp/B07YX9LSKJ) [2**Nabeel Perfumes Bakhoor Nabeel Incense 40 G 4Inp040102**Nabeel**$17.14**4.1★2,218 rev](https://www.amazon.ae/dp/B008EBXNOC) [3**Hamidi Oud Abiyad 100% Pure Oriental Bakhoor 70g Arabic Incense Home Fragrances Use With Burner Or Charcoal Relax feeling Refreshing Use Every where Incense Decor Smoke Free**Hamidi**$13.02**3.9★54 rev](https://www.amazon.ae/dp/B0BB7ZDL6M) [4**ALMAS PERFUMES Al Mas Bakhoor Ashek Al Oud 30 g**Almas**$36.24**4.3★613 rev](https://www.amazon.ae/dp/B07VNGJTFC) [5**Hamidi Oud Khalifa 100% Pure Oriental Bakhoor 70g Arabic Incense Home Fragrances Use With Burner Or Charcoal Relax feeling Refreshing Use Every where Incense Decor Smoke Free**Hamidi**$15.37**3.4★18 rev](https://www.amazon.ae/dp/B0DJYD5MHM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hamidi 100% Pure Oriental Bakhoor Zafeer 70g Premium Arabic Incense Best For Indoor & Outdoor Long Lasting Luxury Home Fragrance With Deep Woody Oud Amber & Spices Traditional Fresh Bukhoor**Hamidi**$14.55**5 rev7mo ago](https://www.amazon.ae/dp/B0GCFB13BL) [**Damishq Al Amber Bakhoor 40 g**DAMISHQ**$9.29**7 rev1y ago](https://www.amazon.ae/dp/B0FJFYS7CD) [**MOIN Shay Oud Bakhoor 120g Amber Honey Oud Floral & Spicy Notes for a Warm Woody Sweet Aroma Long Lasting Fragrance for Home Office & Special Occasions**MOIN**$39.96**20 rev1y ago](https://www.amazon.ae/dp/B0F4D3WDHL) [**Hamidi Oud Khalifa 100% Pure Oriental Bakhoor 70g Arabic Incense Home Fragrances Use With Burner Or Charcoal Relax feeling Refreshing Use Every where Incense Decor Smoke Free**Hamidi**$15.37**18 rev1y ago](https://www.amazon.ae/dp/B0DJYD5MHM) [**DXB Dream Bakhoor Coal Shola Charcoal Musk 100 Pieces Long Lasting Charcoal Lighting Charcoal Briquettes for Hukkah Sheesha BBQ Grill Preparation Long Lasting for Bakhoor and Incense Burning Black**DXB Dream**$15.67**195 rev1y ago](https://www.amazon.ae/dp/B0DGF7D3GS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Al Mas Kuwaiti Mamoul Incense 60GM**Al Mas**$50.03**4.3★**▲ 165%**](https://www.amazon.ae/dp/B0B8H53TWJ) [**ALMAS PERFUMES Al Mas Bakhoor Ashek Al Oud 30 g**Almas**$36.24**4.3★**▲ 74%**](https://www.amazon.ae/dp/B07VNGJTFC) [**Almas Perfumes Incense Bakhoor Kuwaiti - 40G of Authentic Arabic Wood Chip Bakhoor Incense -Aroma Lasts All Day Long - Perfect for Prayer Namaaz Ceremony Meditation**Almas**$35.30**4.4★**▲ 70%**](https://www.amazon.ae/dp/B0B8H7T7PG) [**Hamidi Oud Khalifa 100% Pure Oriental Bakhoor 70g Arabic Incense Home Fragrances Use With Burner Or Charcoal Relax feeling Refreshing Use Every where Incense Decor Smoke Free**Hamidi**$15.37**3.4★**▲ 54%**](https://www.amazon.ae/dp/B0DJYD5MHM) [**Hamidi 100% Pure Oriental Bakhoor Zafeer 70g Premium Arabic Incense Best For Indoor & Outdoor Long Lasting Luxury Home Fragrance With Deep Woody Oud Amber & Spices Traditional Fresh Bukhoor**Hamidi**$14.55**3.9★**▲ 50%**](https://www.amazon.ae/dp/B0GCFB13BL)
**~~View all trending →~~**
## **What buyers say about bakhoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**يشم**59%
*“Best fragrance”*
**الجودة الشاملة**13%
*“Good quality”*
**القيمة مقابل المال**8%
*“Fantastic Price”*
**متانة**4%
*“And very long lasting”*
**سهولة الاستخدام**3%
*“Very easy to light in the charcoal”*
### **What buyers complain about **
**يشم**21%
*“Smells very bad”*
**الجودة الشاملة**21%
*“Poor Quality”*
**القيمة مقابل المال**11%
*“waste of money”*
**اشتعال**7%
*“Normal lighter takes ages to burn this charcoal”*
**إهدار الموارد الطبيعية**5%
*“Pure waste”*
**الحجم الكلي**4%
*“just much shorter”*
**متانة**4%
*“doesn't last”*
**الالتصاق**2%
*“Sticky abnd not good with charcoal”*
**التدفئة**2%
*“keeps exploding while heating”*
**قوة**2%
*“Though it might be too much strong for others”*
### **Top return reasons **
**يشم**56%
**الحجم الكلي**16%
**الوظيفة - بشكل عام**4%
**الجودة الشاملة**4%
**حالة المنتج**4%
**المنتج المعلن عنه مقابل المنتج الفعلي**3%
**متانة**2%
**مانع للتسرب**2%
**المواد/الأجزاء المعيبة**2%
**قابلية التنفس**2%
## **Common questions**
- **Is bakhoor profitable to sell on Amazon United Arab Emirates?**
- The niche generates $484K/yr across 29 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the bakhoor niche?**
- 15 brands and 73 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in bakhoor?**
- Top complaints mined from reviews: يشم, الجودة الشاملة, القيمة مقابل المال. The return rate is 0.6%.
- **When does demand for bakhoor peak?**
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the bakhoor niche?**
- Listings span $8.11–$120.20; the average listing price is $30.80 (sweet spot $15–$100). The average incumbent carries 1,733 reviews — the moat a new listing must climb.
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