---
title: "Vitamin K2 — $403K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/health/vitamin-k2"
last_updated: "2026-07-31T15:21:09.198Z"
locale: en
meta:
description: "Niche score 51/100 · $403K/yr market · 52K searches/yr · $90.15 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $403K/yr market · 52K searches/yr · $90.15 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vitamin K2 — $403K/yr Amazon AE Niche (2026) - Flapen"
---
# **vitamin k2**
**Worth a look**
Shows low returns (0.2%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 56Growth 26Conversion 81Competition 49Returns 99Price range 26Avg price 79Brand share 41Review moat 25Quality gap 25
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$90.15**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$403K**
$403K/yr · 52K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$23.56–$322.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,683.79**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Arab Emirates niche tracking, vitamin k2 is a $403K/yr Amazon United Arab Emirates market (52K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin k2 market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$361K–$451K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **74 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 98%
**Open market**
**15%**
- NOW35% - Healthy Origins17% - Carbamide Forte11% - Nutricost11% - Sports Research7% - WeightWorld4% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.
1K750Spike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/ae/health/vitamin-k2/trend)
## **Top vitamin k2 search terms**
- **vitamin k2**18K/yr+4.7%7.5% conv. - **k2 vitamin**14K/yr-3.5%7.3% conv. - **vitamin k2 mk7**7K/yr-8.8%6.6% conv. - **vitamin k**5K/yr-1.8%6.7% conv. [**All search terms **](https://flapen.com/research/ae/health/vitamin-k2/search-terms)
## **Top vitamin k2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$20K10%$40K15%$60K20%$81K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Now Foods Vitamin K-2 100 mcg (MK-4) | Bioavailable Vitamin K2 for Bone Strength & Calcium Metabolism & Cardiovascular & Arterial Health & Healthy Blood Coagulation | 100 Veg Capsules**NOW**$48.41**4.6★10,936 rev](https://www.amazon.ae/dp/B0013EJ5QM) [2**Healthy Origins Vitamin K2 100 mcg (MK-7 Non-GMO Gluten Free Cardiovascaular Support Bone Support) 60 Veggie Gels**Healthy Origins**$47.68**4.6★2,267 rev](https://www.amazon.ae/dp/B019FWQSFO) [3**Now Foods Vitamin K-2 100 mcg (MK-7) | Bioavailable MenaQ7 Vitamin K2 for Bone Strength & Calcium Metabolism & Cardiovascular & Arterial Health & Healthy Coagulation | 60 Veg Capsules**NOW**$44.17**4.5★4,922 rev](https://www.amazon.ae/dp/B004QD4PHQ) [4**Carbamide Forte Vitamin D3 K2 | Vitamin K2 MK7 Supplement for Bone & Heart Health | Vitamin d for women & men | vitamin k2 and d3 supplements -120 Veg Tablets**Carbamide Forte**$23.56**4.3★14,153 rev](https://www.amazon.ae/dp/B097DFLDB8) [5**Vitamin K2 (MK7) with Organic Coconut Oil Supports Calcium Absorption and Heart Health (100mcg 60 Vegetarian Capsules)**Sports Research**$96.32**4.7★12,783 rev](https://www.amazon.ae/dp/B00JGCPAYY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WeightWorld Vitamin K2 MK7 200mcg - Vitamin K2 (as Menaquinone-7 MK-7) - Supports Normal Bone Health & Blood Clotting - for Adults - Unflavoured - Non-GMO & GMP - Gluten-Free - 200 mcg - 365 Tablets**WeightWorld**$86.49**3,399 rev1y ago](https://www.amazon.ae/dp/B0B6Q6PN1M) [**Ambrosial Vitamin D3 & K2 Tablets 4000IU Vitamin D3 + 100µg Vitamin K2 MK-7 for Healthy Bones Muscles and to Support The Immune System - 120 Tablets**AMBROSIAL**$47.93**422 rev1y ago](https://www.amazon.ae/dp/B0D948CKX2) [**Carbamide Forte Vitamin D3 4000IU + K2 100µg (MK7) | 1 Tablet-A-Day | 4 Month Supply | High Strength Vitamin D3 K2 Supplement for Bone & Heart Health|120 Tablets**Carbamide Forte**$37.22**14,153 rev1y ago](https://www.amazon.ae/dp/B0DR5TB9Y6) [**Organic Earth Plant Based VITAMIN D3+K2 I Supports Healthy Immune System | Crafted With Synergistic Blend of D3 From Lichen & K2 from Natto | Vegan Gluten Free Clean Nutrition I 60 Capsules**Organic Earth**$100.06**27 rev2y ago](https://www.amazon.ae/dp/B0CKFBCSM8) [**Nutricost Vitamin K2 MK-7 100 mcg 240 Softgels - Gluten Free and Non-GMO MK7**Nutricost**$75.15**6,032 rev3y ago](https://www.amazon.ae/dp/B09126BY8S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WeightWorld Vitamin K2 MK7 200mcg - Vitamin K2 (as Menaquinone-7 MK-7) - Supports Normal Bone Health & Blood Clotting - for Adults - Unflavoured - Non-GMO & GMP - Gluten-Free - 200 mcg - 365 Tablets**WeightWorld**$86.49**4.6★**▲ 322%**](https://www.amazon.ae/dp/B0B6Q6PN1M) [**Superior Source Vitamin K2 MK-7 (Menaquinone-7) 100 mcg - Bone Strength & Health Support Supplement - Helps in Healthy Heart Function - Bariatric-Friendly - 60 Sublingual Dissolving Tablets**Superior Source**$58.09**4.7★**▲ 292%**](https://www.amazon.ae/dp/B005CD3XUY) [**WeightWorld Vitamin D3 & K2 - Cholecalciferol & MK7 Supplement - Supports Normal Bones Immune & Blood Clotting Health - for Adults - Vegan & Gluten-Free - 2 000 IU D3 & 200mcg K2-365 Tablets**WeightWorld**$92.09**4.6★**▲ 277%**](https://www.amazon.ae/dp/B091GB1NP1) [**Healthy Origins Vitamin K2 100 mcg (MK-7 Non-GMO Gluten Free Cardiovascaular Support Bone Support) 180 Veggie Gels**Healthy Origins**$115.56**4.6★**▲ 96%**](https://www.amazon.ae/dp/B019FWQNGS) [**Doctors Best Doctors Best Vitamin K2 60 Vegetable Capsules**Doctor's Best**$53.23**5.0★**▲ 77%**](https://www.amazon.ae/dp/B007729N98)
**~~View all trending →~~**
## **What buyers say about vitamin k2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**26%
*“Good quality”*
**فيتامين**12%
*“Good Vitamins”*
**سهولة الاستخدام**9%
*“It is easy to take”*
**القيمة مقابل المال**8%
*“Best price”*
**ملمس ناعم**8%
*“It feels gentle”*
**جودة النوم**5%
*“It helps me sleep better”*
**الكالسيوم**5%
*“has a good combination for calcium”*
**كفاءة**5%
*“works well over time as part of a balanced lifestyle”*
**المحتوى الغذائي**4%
*“Useful, overall wellness”*
**مستوى الطاقة**3%
*“my energy levels feel more balanced”*
### **What buyers complain about **
**فيتامين**33%
*“for supplements thats very dangerous”*
**المنتج المعلن عنه مقابل المنتج الفعلي**17%
*“promoted as Dubai municipality registered which is not mentioned in the original package”*
**الشهادات**17%
*“Item sold and promoted as Dubai municipality registered which is not mentioned in the original package and it looks so suspicious with fake certified stamps”*
**يشم**17%
*“toxic smell of cheap plastic coming from both the shipping material”*
**الجودة الشاملة**17%
*“clearly lacks any quality control”*
## **Common questions**
- **Is vitamin k2 profitable to sell on Amazon United Arab Emirates?**
- The niche generates $403K/yr across 24 tracked products. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the vitamin k2 niche?**
- 13 brands and 42 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in vitamin k2?**
- Top complaints mined from reviews: فيتامين, المنتج المعلن عنه مقابل المنتج الفعلي, الشهادات. The return rate is 0.2%.
- **When does demand for vitamin k2 peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the vitamin k2 niche?**
- Listings span $23.56–$322.26; the average listing price is $90.15 (sweet spot $15–$100). The average incumbent carries 4,684 reviews — the moat a new listing must climb.
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