---
title: "Search terms — toothpick - Flapen"
canonical_url: "https://flapen.com/research/ae/health/toothpick/search-terms"
last_updated: "2026-08-02T07:23:03.146Z"
locale: en
meta:
  description: "Niche score 60/100 · $110K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $110K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — toothpick - Flapen"
---

# **toothpick**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 37Conversion 95Competition 50Returns 98Price range 75Avg price 79Brand share 60Review moat 38Quality gap 76

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.61**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$3.14–$50.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,685.16**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+9.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$110K**

$110K/yr · 54K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")