---
title: "Search terms — safety razor - Flapen"
canonical_url: "https://flapen.com/research/ae/health/safety-razor/search-terms"
last_updated: "2026-08-02T08:26:26.370Z"
locale: en
meta:
  description: "Niche score 45/100 · $60K/yr market · 32K searches/yr · $80.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $60K/yr market · 32K searches/yr · $80.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — safety razor - Flapen"
---

# **safety razor**

**Skip it**

A small market ($60K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 21Conversion 29Competition 51Returns 97Price range 27Avg price 82Brand share 63Review moat 24Quality gap 62

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$80.23**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$4.20–$322.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****4,937.63**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$60K**

$60K/yr · 32K searches

**Signals**[** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")