---
title: "Trend — razor - Flapen"
canonical_url: "https://flapen.com/research/ae/health/razor/trend"
last_updated: "2026-08-02T05:56:02.231Z"
locale: en
meta:
  description: "Niche score 66/100 · $1.3M/yr market · 496K searches/yr · $38.25 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · $1.3M/yr market · 496K searches/yr · $38.25 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — razor - Flapen"
---

# **razor**

**Launch it**

A $1.3M/yr market growing +6.2% this quarter with returns at 0.4% — clears our launch bar.

Market size 83Growth 33Conversion 74Competition 82Returns 98Price range 81Avg price 95Brand share 29Review moat 24Quality gap 63

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$38.25**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.3M**

$1.3M/yr · 496K searches

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Price range**

**Great****$4.20–$106.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,104.25**

avg incumbent reviews — the moat a new listing must climb