---
title: "Trend — putty - Flapen"
canonical_url: "https://flapen.com/research/ae/health/putty/trend"
last_updated: "2026-08-02T05:45:41.442Z"
locale: en
meta:
  description: "Niche score 69/100 · $99K/yr market · 70K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · $99K/yr market · 70K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — putty - Flapen"
---

# **putty**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 88Conversion 44Competition 83Returns 95Price range 93Avg price 95Brand share 37Review moat 73Quality gap 90

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$40.50**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.60–$92.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Growth**

**Great****+93.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Review moat**

**Good****573.28**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$99K**

$99K/yr · 70K searches