---
title: "Search terms — mouth tape - Flapen"
canonical_url: "https://flapen.com/research/ae/health/mouth-tape/search-terms"
last_updated: "2026-08-02T08:29:25.008Z"
locale: en
meta:
  description: "Niche score 63/100 · $178K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $178K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mouth tape - Flapen"
---

# **mouth tape**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 31Conversion 80Competition 52Returns 98Price range 84Avg price 95Brand share 43Review moat 96Quality gap 94

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****72.3**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****$33.43**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$5.52–$73.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$178K**

$178K/yr · 64K searches

**Growth**

**Okay****+4.5%**

90-day search growth — must beat 0% to launch