---
title: "Trend — lens wipes - Flapen"
canonical_url: "https://flapen.com/research/ae/health/lens-wipes/trend"
last_updated: "2026-07-31T08:51:25.345Z"
locale: en
meta:
  description: "Niche score 52/100 · $144K/yr market · 27K searches/yr. A concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $144K/yr market · 27K searches/yr. A concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lens wipes - Flapen"
---

# **lens wipes**

**Worth a look**

Shows low returns (0.5%), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.

Market size 31Growth 38Conversion 92Competition 24Returns 98Price range 46Avg price 94Brand share 29Review moat 25Quality gap 76

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$47.29**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$12.55–$196.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+10.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$144K**

$144K/yr · 27K searches

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,231.5**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf