---
title: "Products — lavender essential oil - Flapen"
canonical_url: "https://flapen.com/research/ae/health/lavender-essential-oil/products"
last_updated: "2026-08-02T11:13:16.271Z"
locale: en
meta:
  description: "Niche score 51/100 · $68K/yr market · 29K searches/yr · $34.20 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $68K/yr market · 29K searches/yr · $34.20 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — lavender essential oil - Flapen"
---

# **lavender essential oil**

**Worth a look**

Shows low returns (1.0%), but a small market ($68K/yr) keeps it on the watch list.

Market size 17Growth 23Conversion 74Competition 40Returns 95Price range 86Avg price 95Brand share 44Review moat 24Quality gap 73

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$34.20**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.45–$61.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,925.59**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$68K**

$68K/yr · 29K searches