---
title: "Reviews — laundry detergent - Flapen"
canonical_url: "https://flapen.com/research/ae/health/laundry-detergent/reviews"
last_updated: "2026-08-02T04:57:41.389Z"
locale: en
meta:
  description: "Niche score 66/100 · $9.9M/yr market · 2.2M searches/yr · $48.47 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · $9.9M/yr market · 2.2M searches/yr · $48.47 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — laundry detergent - Flapen"
---

# **laundry detergent**

**Launch it**

A $9.9M/yr market growing +3.6% this quarter with returns at 0.3% — clears our launch bar.

Market size 100Growth 30Conversion 85Competition 77Returns 98Price range 67Avg price 94Brand share 6Review moat 67Quality gap 52

**Market size**

**Incredible****$9.9M**

$9.9M/yr · 2.2M searches

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$48.47**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Review moat**

**Good****835.1**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$14.35–$140.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+3.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand