---
title: "Reviews — flushable toilet wipes - Flapen"
canonical_url: "https://flapen.com/research/ae/health/flushable-toilet-wipes/reviews"
last_updated: "2026-07-31T11:25:00.896Z"
locale: en
meta:
  description: "Niche score 51/100 · $106K/yr market · 20K searches/yr · $61.25 avg price. A small market ($106K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $106K/yr market · 20K searches/yr · $61.25 avg price. A small market ($106K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — flushable toilet wipes - Flapen"
---

# **flushable toilet wipes**

**Worth a look**

Shows low returns (0.2%), but a small market ($106K/yr) keeps it on the watch list.

Market size 26Growth 44Conversion 81Competition 41Returns 99Price range 44Avg price 89Brand share 50Review moat 37Quality gap 27

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$61.25**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+15.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$15.40–$209.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,790.52**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$106K**

$106K/yr · 20K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")