---
title: "Reviews — dishwashing liquid - Flapen"
canonical_url: "https://flapen.com/research/ae/health/dishwashing-liquid/reviews"
last_updated: "2026-08-02T05:58:14.268Z"
locale: en
meta:
  description: "Niche score 63/100 · $2.4M/yr market · 1.0M searches/yr · $16.19 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $2.4M/yr market · 1.0M searches/yr · $16.19 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — dishwashing liquid - Flapen"
---

# **dishwashing liquid**

**Launch it**

A $2.4M/yr market growing +0.4% this quarter with returns at 0.2% — clears our launch bar.

Market size 95Growth 25Conversion 97Competition 53Returns 99Price range 69Avg price 78Brand share 21Review moat 65Quality gap 45

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$2.4M**

$2.4M/yr · 1.0M searches

**Avg price**

**Great****$16.19**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.43–$38.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****897.03**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand