---
title: "Trend — calcium - Flapen"
canonical_url: "https://flapen.com/research/ae/health/calcium/trend"
last_updated: "2026-08-02T08:05:23.666Z"
locale: en
meta:
  description: "Niche score 50/100 · $208K/yr market · 74K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $208K/yr market · 74K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — calcium - Flapen"
---

# **calcium**

**Worth a look**

Shows low returns (0.1%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 40Growth 43Conversion 66Competition 0Returns 99Price range 95Avg price 94Brand share 0Review moat 92Quality gap 72

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Price range**

**Incredible****$21.21–$74.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$47.27**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****151.4**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+14.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$208K**

$208K/yr · 74K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand