---
title: "Trend — butter squishy - Flapen"
canonical_url: "https://flapen.com/research/ae/health/butter-squishy/trend"
last_updated: "2026-08-02T04:57:38.363Z"
locale: en
meta:
  description: "Niche score 69/100 · $173K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · $173K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — butter squishy - Flapen"
---

# **butter squishy**

**Worth a look**

Shows demand growing +341.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 100Conversion 56Competition 32Returns 100Price range 95Avg price 95Brand share 45Review moat 98Quality gap 97

**Growth**

**Incredible****+341.6%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****44.4**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****$41.25**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$24.67–$60.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$173K**

$173K/yr · 89K searches

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Signals**[** Trending**](https://flapen.com/research/niches?market=ae&signal=trending "Search growth > 100% (90d)") [** Quality Gap**](https://flapen.com/research/niches?market=ae&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=ae&signal=out_of_stock "OOS rate > 10%")