---
title: "Blade — $865K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/health/blade"
last_updated: "2026-08-02T04:39:00.813Z"
locale: en
meta:
description: "Niche score 60/100 · $865K/yr market · 259K searches/yr · $50.91 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $865K/yr market · 259K searches/yr · $50.91 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Blade — $865K/yr Amazon AE Niche (2026) - Flapen"
---
# **blade**
**Launch it**
A $865K/yr market growing +1.8% this quarter with returns at 0.5% — clears our launch bar.
Market size 75Growth 27Conversion 71Competition 61Returns 98Price range 71Avg price 93Brand share 7Review moat 25Quality gap 85
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$50.91**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$865K**
$865K/yr · 259K searches
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$2.08–$122.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,397.56**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Arab Emirates niche tracking, blade is a $865K/yr Amazon United Arab Emirates market (259K searches/yr). The top 5 brands hold 97% of demand. Verdict: Launch it — 60/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blade market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.0M–$1.3M**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **72%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **80 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**1%**
- Gillette81% - Azonee5% - Gzwosux5% - SHAVING REVOLUTION3% - Generic3% - 7 O'clock2% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — +1.8% search growth over the last 90 days.
7K5KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/ae/health/blade/trend)
## **Top blade search terms**
- **gillette fusion 5 blades**97K/yr-4.7%8.4% conv. - **gillette mach 3 blades**39K/yr-2.3%7.2% conv. - **blade**14K/yr+24.0%2.2% conv. - **razor blade**15K/yr+5.2%4.1% conv. - **gillette fusion 5**13K/yr-8.8%6.1% conv. - **gillette mach 3**8K/yr+21.0%6.6% conv. - **mach 3 blades**9K/yr+2.4%10.1% conv. - **shaving blade**8K/yr+63.7%2.6% conv. - **shaving blades for men**8K/yr-9.8%3.4% conv. - **gillette fusion**6K/yr+42.6%5.1% conv. [**All search terms **](https://flapen.com/research/ae/health/blade/search-terms)
## **Top blade products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$43K10%$86K15%$130K20%$173K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Fusion5 Mens Refillable Razor: 8 Blade Refills**Gillette**$65.64**4.5★1,132 rev](https://www.amazon.ae/dp/B09NKZDFJD) [2**Gillette Mach3+ Mens Refillable Razor: 5 Blade Refills**Gillette**$29.81**4.4★557 rev](https://www.amazon.ae/dp/B09MLPYMS1) [3**Gillette Fusion5 Mens Refillable Razor: 4 Blade Refills**Gillette**$38.42**4.6★4,835 rev](https://www.amazon.ae/dp/B013YBAA60) [4**Gillette Fusion 5 Mens Razor 1 Handle + 2 Blades**Gillette**$26.77**4.5★1,080 rev](https://www.amazon.ae/dp/B07D1C4T51) [5**Gillette Fusion Proglide 5 Manual Blades Refills 4Pcs**Gillette**$53.23**4.4★1,241 rev](https://www.amazon.ae/dp/B00HZRFSMQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12-Pack Stainless Steel Razor Blade Refills**Generic**$34.56**6 rev2mo ago](https://www.amazon.ae/dp/B0G8ZZTTGN) [**GZWOSUX 12pcs Razor Blade Refill Pack Stainless Steel Blades for Mens Smooth Shaving Compatible with Fusion 5 Includes 12 Orange Precision Cut Refills not manufactured by FOR Gillette**Gzwosux**$44.45**4 rev6mo ago](https://www.amazon.ae/dp/B0GFXQ8DTS) [**Gillette Fusion Body Mens Refillable Blades: 5 Blades Refills**Gillette**$60.14**21 rev10mo ago](https://www.amazon.ae/dp/B0FPQH2KT5) [**Razor Blade Refills for Men - 24PCS Compatible with Mach3 Razors Dual Lubrication Blades for Extra Close & Comfortable Shave Razor Blades with Precision Steel Suitable for Cleaning Beard**Generic**$42.00**8 rev1y ago](https://www.amazon.ae/dp/B0FC1R9PDP) [**8 pieces for Mach 3 blades with 1 Knife Holder razor blades for Mach 3 razor for razor blades blades razor hand shave razor blade for manual razor blade clean beard leg hair cleaning**Azonee**$36.75**16 rev1y ago](https://www.amazon.ae/dp/B0DBM1VT9P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12-Pack Stainless Steel Razor Blade Refills**Generic**$34.56**1.2★**▲ 241%**](https://www.amazon.ae/dp/B0G8ZZTTGN) [**8 pieces for Mach 3 blades with 1 Knife Holder razor blades for Mach 3 razor for razor blades blades razor hand shave razor blade for manual razor blade clean beard leg hair cleaning**Azonee**$36.75**2.6★**▲ 238%**](https://www.amazon.ae/dp/B0DBM1VT9P) [**GZWOSUX 12pcs Razor Blade Refill Pack Stainless Steel Blades for Mens Smooth Shaving Compatible with Fusion 5 Includes 12 Orange Precision Cut Refills not manufactured by FOR Gillette**Gzwosux**$44.45**2.9★**▲ 224%**](https://www.amazon.ae/dp/B0GFXQ8DTS) [**Razor Blade Refills for Men - 24PCS Compatible with Mach3 Razors Dual Lubrication Blades for Extra Close & Comfortable Shave Razor Blades with Precision Steel Suitable for Cleaning Beard**Generic**$42.00**2.5★**▲ 64%**](https://www.amazon.ae/dp/B0FC1R9PDP) [**Gillette Fusion Proglide 5 Manual Blades Refills 4Pcs**Gillette**$53.23**4.4★**▲ 52%**](https://www.amazon.ae/dp/B00HZRFSMQ)
**~~View all trending →~~**
## **What buyers say about blade**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**39%
*“Good quality”*
**القطع/التشذيب**17%
*“Great shave”*
**القيمة مقابل المال**17%
*“Good value”*
**حدة**8%
*“Sharp blade”*
**المنتج المعلن عنه مقابل المنتج الفعلي**6%
*“The product was good as described”*
**تشحيم**3%
*“Very sharp with good lubrication”*
**التوافق - بشكل عام**2%
*“physically compatible with the Fusion 5 system”*
**سيطرة**2%
*“Handles well”*
**الحجم الكلي**1%
*“Yes, the product fits the Mach3 holder correctly,”*
### **What buyers complain about **
**الجودة الشاملة**23%
*“Very poor quality”*
**القيمة مقابل المال**13%
*“Too Expensive”*
**حدة**10%
*“Dull Blades”*
**المنتج المعلن عنه مقابل المنتج الفعلي**7%
*“Wrong item description”*
**إهدار الموارد الطبيعية**7%
*“Waste”*
**الالتصاق**7%
*“Not happy with the order as I could clearly see that the blades with every use were releasing glue which gives a hint that the product is perhaps not good”*
**سهولة الاستخدام**7%
*“Terrible product cant be used”*
**التعليمات/دليل المستخدم/استكشاف الأخطاء وإصلاحها**3%
*“razor is manual not battery operated one”*
**لون**3%
*“Instead of metal handle you will get Plastic light weight product the color also not as per the picture”*
**الحساسية**2%
*“I myself suffered with razor burns and irritation prior to using the Mach3, blue 2, etc”*
### **Top return reasons **
**الجودة الشاملة**17%
**المنتج المعلن عنه مقابل المنتج الفعلي**14%
**الحجم الكلي**13%
**القيمة مقابل المال**11%
**التوافق - بشكل عام**11%
**الوظيفة - بشكل عام**8%
**حدة**3%
**صحة الجلد**2%
**القطع/التشذيب**2%
**تلف/حرق الشعر**2%
## **Common questions**
- **Is blade profitable to sell on Amazon United Arab Emirates?**
- The niche generates $865K/yr across 32 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Launch it (60/100).
- **How competitive is the blade niche?**
- 7 brands and 74 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in blade?**
- Top complaints mined from reviews: الجودة الشاملة, القيمة مقابل المال, حدة. The return rate is 0.5%.
- **What does it cost to enter the blade niche?**
- Listings span $2.08–$122.24; the average listing price is $50.91 (sweet spot $15–$100). The average incumbent carries 4,398 reviews — the moat a new listing must climb.
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