---
title: "Search terms — after shave for men - Flapen"
canonical_url: "https://flapen.com/research/ae/health/after-shave-for-men/search-terms"
last_updated: "2026-08-02T09:14:55.805Z"
locale: en
meta:
  description: "Niche score 53/100 · $141K/yr market · 70K searches/yr. A concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $141K/yr market · 70K searches/yr. A concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — after shave for men - Flapen"
---

# **after shave for men**

**Worth a look**

Shows low returns (0.5%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.

Market size 31Growth 39Conversion 77Competition 26Returns 97Price range 95Avg price 95Brand share 41Review moat 41Quality gap 57

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$27.21**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$14.78–$62.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,405.33**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+11.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$141K**

$141K/yr · 70K searches

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse