---
title: "Search terms — vanilla extract - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/vanilla-extract/search-terms"
last_updated: "2026-08-02T08:04:31.693Z"
locale: en
meta:
  description: "Niche score 61/100 · $269K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $269K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — vanilla extract - Flapen"
---

# **vanilla extract**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 49Growth 39Conversion 61Competition 57Returns 100Price range 46Avg price 93Brand share 74Review moat 48Quality gap 65

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$49.95**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$269K**

$269K/yr · 101K searches

**Review moat**

**Okay****1,672.89**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$1.48–$186.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+11.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=ae&signal=no_dominant_brand "Top brand's click share < 20%")