---
title: "Urad Dal — $69K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/urad-dal"
last_updated: "2026-08-02T07:54:45.345Z"
locale: en
meta:
  description: "Niche score 40/100 · $69K/yr market · 35K searches/yr · $7.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $69K/yr market · 35K searches/yr · $7.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Urad Dal — $69K/yr Amazon AE Niche (2026) - Flapen"
---

# **urad dal**

**Skip it**

Prices mostly outside the sweet spot ($3.63–$12.74) — this niche doesn't clear our bar today.

Market size 17Growth 20Conversion 100Competition 24Returns 100Price range 0Avg price 20Brand share 4Review moat 98Quality gap 43

**Conversion**

**Incredible****26.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****35.33**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-9.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$7.32**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$69K**

$69K/yr · 35K searches

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$3.63–$12.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")

According to Flapen's Amazon United Arab Emirates niche tracking, urad dal is a $69K/yr Amazon United Arab Emirates market (35K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.

Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **urad dal market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**10K–13K**</dd><dd>avg 750–1,000/product</dd>

<dt>**Revenue / yr**</dt><dd>**$73K–$92K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**26.8%**</dd>

<dt>**Avg BSR**</dt><dd>**#56**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**13%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**54 months**</dd>

<dt>**Avg seller age**</dt><dd>**0 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▲rising

**Sellers**

**14**

**Top-5 brand share**

**98%**

Top 20: 100%

**Top-5 click share**

**71%**

Top 20: 100%

**Open market**

**0%**

- Lulu59% - Natures Choice25% - Bayara8% - Organic Tattva5% - INDIA MILLS2% - Madhoor2% - Open — no brand owns it (0%)

## **Demand**

Weekly Amazon search volume, last 21 weeks — -9.5% search growth over the last 90 days.

900700Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

[**Open Trend **](https://flapen.com/research/ae/grocery/urad-dal/trend)

## **Top urad dal products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$21K40%$28K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![LuLu Urid Dal 800g](https://m.media-amazon.com/images/I/41AhwSQONvL.jpg)**LuLu Urid Dal 800g**Lulu**$7.49**4.2★72 rev](https://www.amazon.ae/dp/B0BB78GMK3) [2![LuLu Urid Gotta 800g](https://m.media-amazon.com/images/I/51PFzKHbguL.jpg)**LuLu Urid Gotta 800g**Lulu**$8.01**4.6★44 rev](https://www.amazon.ae/dp/B0BB78YFFM) [3![Natures Choice Urad Whole without Skin Legume 1 kg](https://m.media-amazon.com/images/I/411VTz1QbvL.jpg)**Natures Choice Urad Whole without Skin Legume 1 kg**Natures Choice**$8.20**4.4★58 rev](https://www.amazon.ae/dp/B08CTZF5C7) [4![LuLu Urid Dal 400g](https://m.media-amazon.com/images/I/41MFAWDOahL.jpg)**LuLu Urid Dal 400g**Lulu**$4.10**4.7★52 rev](https://www.amazon.ae/dp/B0BB7CBSR7) [5![Bayara Urid Dal 400g](https://m.media-amazon.com/images/I/41cFf4+LHjL.jpg)**Bayara Urid Dal 400g**Bayara**$5.30**4.3★45 rev](https://www.amazon.ae/dp/B07NF8KM1F)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Organic Tattva White Split Urad Dal 1 kg](https://m.media-amazon.com/images/I/41R0fcV88vL.jpg)**Organic Tattva White Split Urad Dal 1 kg**Organic Tattva**$12.74**17 rev3y ago](https://www.amazon.ae/dp/B0BZZ8VQ3C) [![Organic Tattva Whole White Urad Dal 1 kg](https://m.media-amazon.com/images/I/41N9xM+K8BL.jpg)**Organic Tattva Whole White Urad Dal 1 kg**Organic Tattva**$12.37**22 rev3y ago](https://www.amazon.ae/dp/B0BZZ9HZWS) [![LuLu Urid Whole 400g](https://m.media-amazon.com/images/I/41tk6gLVOCL.jpg)**LuLu Urid Whole 400g**Lulu**$3.63**29 rev3y ago](https://www.amazon.ae/dp/B0BPSRFJ3K) [![LuLu Urid Dal 800g](https://m.media-amazon.com/images/I/41AhwSQONvL.jpg)**LuLu Urid Dal 800g**Lulu**$7.49**72 rev3y ago](https://www.amazon.ae/dp/B0BB78GMK3) [![LuLu Urid Gotta 800g](https://m.media-amazon.com/images/I/51PFzKHbguL.jpg)**LuLu Urid Gotta 800g**Lulu**$8.01**44 rev3y ago](https://www.amazon.ae/dp/B0BB78YFFM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Madhoor Urad Dal Chilka 1 Kg](https://m.media-amazon.com/images/I/41VqElPVkrL.jpg)**Madhoor Urad Dal Chilka 1 Kg**Madhoor**$8.73**5.0★**▲ 136%**](https://www.amazon.ae/dp/B08H31RYYP) [![INDIA MILLS Urad Dal 1 Kg](https://m.media-amazon.com/images/I/41-r3uzQrDL.jpg)**INDIA MILLS Urad Dal 1 Kg**INDIA MILLS**$8.59**5.0★**▲ 81%**](https://www.amazon.ae/dp/B08K8583MW) [![Natures Choice Urad Whole without Skin Legume 1 kg](https://m.media-amazon.com/images/I/411VTz1QbvL.jpg)**Natures Choice Urad Whole without Skin Legume 1 kg**Natures Choice**$8.20**4.4★**▲ 40%**](https://www.amazon.ae/dp/B08CTZF5C7) [![LuLu Urid Gotta 400g](https://m.media-amazon.com/images/I/41vnsKAipLL.jpg)**LuLu Urid Gotta 400g**Lulu**$4.88**4.5★**▲ 35%**](https://www.amazon.ae/dp/B0BB7CRLBD) [![LuLu Urid Gotta 800g](https://m.media-amazon.com/images/I/51PFzKHbguL.jpg)**LuLu Urid Gotta 800g**Lulu**$8.01**4.6★**▲ 31%**](https://www.amazon.ae/dp/B0BB78YFFM)

**~~View all trending →~~**

## **What buyers say about urad dal**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**الجودة الشاملة**100%

*“Good Quality”*

## **Common questions**

<dl>

<dt>**Is urad dal profitable to sell on Amazon United Arab Emirates?**</dt><dd>The niche generates $69K/yr across 15 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Skip it (40/100).</dd>

<dt>**How competitive is the urad dal niche?**</dt><dd>6 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.</dd>

<dt>**What does it cost to enter the urad dal niche?**</dt><dd>Listings span $3.63–$12.74; the average listing price is $7.32 (sweet spot $15–$100). The average incumbent carries 35 reviews — the moat a new listing must climb.</dd>

</dl>

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