---
title: "Toor Dal — $150K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/toor-dal"
last_updated: "2026-08-02T07:56:35.136Z"
locale: en
meta:
description: "Niche score 42/100 · $150K/yr market · 63K searches/yr · $8.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $150K/yr market · 63K searches/yr · $8.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toor Dal — $150K/yr Amazon AE Niche (2026) - Flapen"
---
# **toor dal**
**Skip it**
Prices mostly outside the sweet spot ($4.04–$14.67) — this niche doesn't clear our bar today.
Market size 32Growth 15Conversion 100Competition 13Returns 100Price range 0Avg price 24Brand share 6Review moat 96Quality gap 62
**Conversion**
**Incredible****28.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****78.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$150K**
$150K/yr · 63K searches
**Avg price**
**Bad****$8.55**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-21.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.04–$14.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Arab Emirates niche tracking, toor dal is a $150K/yr Amazon United Arab Emirates market (63K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toor dal market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$171K–$214K**
- units × avg price
- **Conversion rate**
- **28.0%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **11%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Lulu34% - Bayara27% - Madhoor23% - Organic Tattva7% - Natures Choice6% - Eastern3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.
3K2KBlack Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/ae/grocery/toor-dal/trend)
## **Top toor dal search terms**
- **toor dal**46K/yr-17.3%24.7% conv. - **toor dal 1kg**13K/yr-33.4%22.5% conv. - **tur dal**4K/yr-19.3%24.3% conv. [**All search terms **](https://flapen.com/research/ae/grocery/toor-dal/search-terms)
## **Top toor dal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$30K30%$45K40%$60K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Madhoor Toor Dal 1kg**Madhoor**$7.55**4.1★113 rev](https://www.amazon.ae/dp/B08H31R2C8) [2**LuLu Toor Dal 800g**Lulu**$9.70**4.4★74 rev](https://www.amazon.ae/dp/B0BB79X13G) [3**Bayara Toor Dal 1kg**Bayara**$11.46**4.4★177 rev](https://www.amazon.ae/dp/B07NFCPTY9) [4**LuLu Toor Dal 400g**Lulu**$5.42**4.0★69 rev](https://www.amazon.ae/dp/B0BB79291T) [5**Bayara Toor Dal 400g**Bayara**$4.36**4.4★82 rev](https://www.amazon.ae/dp/B07P61CK5R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Tattva Toor Arhar Dal 1 kg**Organic Tattva**$11.61**48 rev3y ago](https://www.amazon.ae/dp/B0BZZ8T63W) [**LuLu Toor Dal 800g**Lulu**$9.70**74 rev3y ago](https://www.amazon.ae/dp/B0BB79X13G) [**LuLu Toor Dal 400g**Lulu**$5.42**69 rev3y ago](https://www.amazon.ae/dp/B0BB79291T) [**Madhoor Toor Dal 1kg**Madhoor**$7.55**113 rev5y ago](https://www.amazon.ae/dp/B08H31R2C8) [**Natures Choice Lentils Toor Dal - 500 Gm (Yellow)**Natures Choice**$4.04**94 rev7y ago](https://www.amazon.ae/dp/B07PJ79F74)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Madhoor Toor Dal 1kg**Madhoor**$7.55**4.1★**▲ 69%**](https://www.amazon.ae/dp/B08H31R2C8) [**LuLu Toor Dal 400g**Lulu**$5.42**4.0★**— 4%**](https://www.amazon.ae/dp/B0BB79291T) [**Bayara Toor Dal 400g**Bayara**$4.36**4.4★**— 3%**](https://www.amazon.ae/dp/B07P61CK5R) [**Organic Tattva Toor Arhar Dal 1 kg**Organic Tattva**$11.61**4.6★**— 2%**](https://www.amazon.ae/dp/B0BZZ8T63W) [**Eastern Toor Dal 1kg | Premium Quality Protein-Rich Lentils for Everyday Cooking**Eastern**$14.67**4.7★**— 0%**](https://www.amazon.ae/dp/B07NF7T3T7)
**~~View all trending →~~**
## **What buyers say about toor dal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**40%
*“Good quality”*
**القيمة مقابل المال**37%
*“Good value for money”*
**الذوق العام**7%
*“and tastes great”*
**تعليمات الطبخ**7%
*“cooks evenly”*
### **What buyers complain about **
**الجودة الشاملة**50%
*“Not very good”*
**القيمة مقابل المال**25%
*“price increased lately”*
## **Common questions**
- **Is toor dal profitable to sell on Amazon United Arab Emirates?**
- The niche generates $150K/yr across 9 tracked products. 90-day search growth is -21.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the toor dal niche?**
- 6 brands and 14 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in toor dal?**
- Top complaints mined from reviews: الجودة الشاملة, القيمة مقابل المال. The return rate is 0.0%.
- **When does demand for toor dal peak?**
- Demand peaks in Nov; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the toor dal niche?**
- Listings span $4.04–$14.67; the average listing price is $8.55 (sweet spot $15–$100). The average incumbent carries 78 reviews — the moat a new listing must climb.
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