---
title: "Tomato Paste — $168K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/tomato-paste"
last_updated: "2026-08-02T07:53:52.363Z"
locale: en
meta:
description: "Niche score 49/100 · $168K/yr market · 93K searches/yr · $9.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $168K/yr market · 93K searches/yr · $9.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tomato Paste — $168K/yr Amazon AE Niche (2026) - Flapen"
---
# **tomato paste**
**Skip it**
Soft demand (-26.5% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 12Conversion 100Competition 35Returns 100Price range 42Avg price 25Brand share 21Review moat 93Quality gap 63
**Conversion**
**Incredible****20.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****137.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$1.89–$24.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$168K**
$168K/yr · 93K searches
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.00**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-26.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Arab Emirates niche tracking, tomato paste is a $168K/yr Amazon United Arab Emirates market (93K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tomato paste market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$135K–$180K**
- units × avg price
- **Conversion rate**
- **20.0%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**4%**
- Al Ain32% - Lacnor29% - HEINZ17% - Al Alali8% - Pomi6% - Safa4% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/ae/grocery/tomato-paste/trend)
## **Top tomato paste search terms**
- **tomato paste**60K/yr-16.5%12.5% conv. - **صلصة طماطم**13K/yr-45.8%1.7% conv. - **معجون طماطم**9K/yr-41.9%4.4% conv. - **tomato puree**7K/yr-4.7%8.2% conv. - **صلصه طماطم**4K/yr-42.8%1.0% conv. [**All search terms **](https://flapen.com/research/ae/grocery/tomato-paste/search-terms)
## **Top tomato paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$34K30%$50K40%$67K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lacnor Essentials Tomato Paste 100% Natural 135 Gram Pack of 8**Lacnor**$8.72**4.4★116 rev](https://www.amazon.ae/dp/B07NF77R7F) [2**Heinz Tomato Paste - 370 Gm**HEINZ**$4.15**4.4★1,292 rev](https://www.amazon.ae/dp/B07NBT5WB9) [3**Al Ain Tomato Paste - 135 gm**Al Ain**$1.89**4.2★40 rev](https://www.amazon.ae/dp/B07NQKV2J4) [4**Al Ain Tomato Paste tetra Pack Pack of 8x135g Rich Tomato Texture Made from Ripe Tomatoes Use for Pizza Sauce or Pasta Sauce and More**Al Ain**$8.62**4.4★172 rev](https://www.amazon.ae/dp/B01MG3JJ5L) [5**Heinz Tomato Puree 8 x 135 gm**HEINZ**$8.42**4.5★104 rev](https://www.amazon.ae/dp/B097SPXTHC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Al Ain Tomato Paste Glass Jar 370 g**Al Ain**$4.48**2 rev1y ago](https://www.amazon.ae/dp/B0F1JZ9YGY) [**Al Ain Tomato Paste Value Pack 2 x 750 g**Al Ain**$12.55**4 rev2y ago](https://www.amazon.ae/dp/B0CYHC2868) [**Al Ain Tomato Paste 5 x 200g**Generic**$11.70**19 rev3y ago](https://www.amazon.ae/dp/B0BXQ372R8) [**Heinz Tomato Puree 8 x 135 gm**HEINZ**$8.42**104 rev5y ago](https://www.amazon.ae/dp/B097SPXTHC) [**Pomi Tomato Paste Tube Made from 100% Fresh Italian Tomatoes - 200 g**Pomi**$4.66**52 rev6y ago](https://www.amazon.ae/dp/B086XSH74S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Al Ain Tomato Paste Glass Jar 370 g**Al Ain**$4.48**2.5★**▲ 118%**](https://www.amazon.ae/dp/B0F1JZ9YGY) [**Organic Larder Organic Tomato Puree 680 g**Organic Larder**$9.16**4.4★**▲ 45%**](https://www.amazon.ae/dp/B07NF7SGS9) [**Safa Tomato Paste 850g**Safa**$6.44**4.6★**▲ 38%**](https://www.amazon.ae/dp/B07PHYVP42) [**Pomi Tomato Paste Tube Made from 100% Fresh Italian Tomatoes - 200 g**Pomi**$4.66**4.7★**▲ 34%**](https://www.amazon.ae/dp/B086XSH74S) [**Al Ain Tomato Paste Value Pack 2 x 750 g**Al Ain**$12.55**5.0★**▲ 34%**](https://www.amazon.ae/dp/B0CYHC2868)
**~~View all trending →~~**
## **What buyers say about tomato paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**المنتج المعلن عنه مقابل المنتج الفعلي**25%
*“I also got what I requested for”*
**الجودة الشاملة**25%
*“Good product”*
**نكهة**25%
*“The flavour and colour is amazing and gives your dish that instant umami taste”*
**الذوق العام**25%
*“Tasty and delicious”*
### **What buyers complain about **
**فاسد/فاسد/فاسد**100%
*“Bad”*
## **Common questions**
- **Is tomato paste profitable to sell on Amazon United Arab Emirates?**
- The niche generates $168K/yr across 18 tracked products. 90-day search growth is -26.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the tomato paste niche?**
- 8 brands and 21 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in tomato paste?**
- Top complaints mined from reviews: فاسد/فاسد/فاسد. The return rate is 0.1%.
- **When does demand for tomato paste peak?**
- Demand peaks in Feb–Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the tomato paste niche?**
- Listings span $1.89–$24.60; the average listing price is $9.00 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.
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