---
title: "Tahini — $130K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/tahini"
last_updated: "2026-07-31T18:39:09.491Z"
locale: en
meta:
description: "Niche score 53/100 · $130K/yr market · 52K searches/yr · $28.11 avg price. Soft demand (-21.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $130K/yr market · 52K searches/yr · $28.11 avg price. Soft demand (-21.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tahini — $130K/yr Amazon AE Niche (2026) - Flapen"
---
# **tahini**
**Worth a look**
Shows low returns (0.1%), but soft demand (-21.1% this quarter) keeps it on the watch list.
Market size 29Growth 14Conversion 83Competition 43Returns 100Price range 44Avg price 95Brand share 37Review moat 95Quality gap 67
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****90.56**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$28.11**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$7.81–$201.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$130K**
$130K/yr · 52K searches
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Arab Emirates niche tracking, tahini is a $130K/yr Amazon United Arab Emirates market (52K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tahini market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$141K–$169K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **11%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **63 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**14%**
- HB Halwani Bros36% - Lulu25% - SEHA8% - Aseel7% - Generic5% - Alkanater3% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
1K750Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/ae/grocery/tahini/trend)
## **Top tahini search terms**
- **tahini**21K/yr-8.3%9.4% conv. - **tahina**15K/yr-12.8%8.4% conv. - **طحينة**8K/yr-52.6%4.1% conv. - **طحينية**4K/yr-23.8%4.6% conv. - **tahini paste**4K/yr-35.5%5.3% conv. [**All search terms **](https://flapen.com/research/ae/grocery/tahini/search-terms)
## **Top tahini products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$26K30%$39K40%$52K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Halwani Finest Tahina Plastic Bottle 500g**HB Halwani Bros**$17.84**4.4★143 rev](https://www.amazon.ae/dp/B00HZOGUQ2) [2**Lulu Al Balad Tahina 400g**Lulu**$10.61**4.3★42 rev](https://www.amazon.ae/dp/B0B9H6YZ7T) [3**LuLu Tahina Made Of 100% Pure Sesame Seeds 400g**Lulu**$11.62**4.3★28 rev](https://www.amazon.ae/dp/B0B9H6NZHB) [4**HalwaniAl Nakhla Tahina Palm Jar 250 gmm**HB Halwani Bros**$7.81**4.6★81 rev](https://www.amazon.ae/dp/B086LQN9WR) [5**SEHA FINEST TAHINA 400G**SEHA**$10.28**4.4★48 rev](https://www.amazon.ae/dp/B09TW3Z1FX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**California Garden Tahini 450g**California Garden**$13.53**1 rev9mo ago](https://www.amazon.ae/dp/B0FW47ZTM3) [**Aseel Premium Tahina Combo 2 x 450 g**Aseel**$21.74**17 rev1y ago](https://www.amazon.ae/dp/B0FDGJFSFJ) [**Home Taste Premium Tahina 300g 100% Pure Sesame Paste Rich Creamy Texture No Additives or Preservatives Ideal for Hummus Dips and Dressings**Home Taste**$12.30**4 rev1y ago](https://www.amazon.ae/dp/B0F19GNZS5) [**Al Kanater Tahini Sesame Paste 700 Gr All Natural Ground Sesame Seeds Rich Creamy Taste For Hummus Sauces Baba Ghanouj and Halawa.**Alkanater**$29.07**10 rev1y ago](https://www.amazon.ae/dp/B0DWXSHCH6) [**KAMEL BADAWI BSAT FACTORIES Premium Quality Tahini Made from Ground Sesame (7KG)**KAMEL BADAWI BSAT FACTORIES**$201.40**3 rev2y ago](https://www.amazon.ae/dp/B0CFTWYX9T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**California Garden Tahini 450g**California Garden**$13.53**5.0★**▲ 354%**](https://www.amazon.ae/dp/B0FW47ZTM3) [**Halwani Finest Tahina 1kg**Generic**$29.24**4.2★**▲ 56%**](https://www.amazon.ae/dp/B0BN6NDNTY) [**Mounir Bissat Tahina 350g**Mounir Bissat**$19.68**4.7★**▲ 52%**](https://www.amazon.ae/dp/B07NF7LJGX) [**SEHA FINEST TAHINA 400G**SEHA**$10.28**4.4★**▲ 41%**](https://www.amazon.ae/dp/B09TW3Z1FX) [**Al Kanater Tahini Sesame Paste 700 Gr All Natural Ground Sesame Seeds Rich Creamy Taste For Hummus Sauces Baba Ghanouj and Halawa.**Alkanater**$29.07**4.6★**▲ 33%**](https://www.amazon.ae/dp/B0DWXSHCH6)
**~~View all trending →~~**
## **What buyers say about tahini**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الذوق العام**83%
*“Best taste”*
**نضارة**17%
*“very good taste and fresh”*
## **Common questions**
- **Is tahini profitable to sell on Amazon United Arab Emirates?**
- The niche generates $130K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the tahini niche?**
- 13 brands and 22 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.
- **When does demand for tahini peak?**
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the tahini niche?**
- Listings span $7.81–$201.40; the average listing price is $28.11 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 66 [**dates**](https://flapen.com/research/ae/grocery/dates)$931K/yr-28.8%**Worth a look**- 66 [**granola**](https://flapen.com/research/ae/grocery/granola)$129K/yr+28.7%**Worth a look**- 66 [**diet pepsi**](https://flapen.com/research/ae/grocery/diet-pepsi)$622K/yr+18.2%**Worth a look**- 66 [**oil**](https://flapen.com/research/ae/grocery/oil)$1.5M/yr-10.5%**Worth a look**- 66 [**protein chips**](https://flapen.com/research/ae/grocery/protein-chips)$375K/yr+67.0%**Worth a look**- 66 [**glass water**](https://flapen.com/research/ae/grocery/glass-water)$1.3M/yr+15.5%**Launch it**[**All Grocery niches **](https://flapen.com/research/ae/grocery)