---
title: "Sushi Rice — $69K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/sushi-rice"
last_updated: "2026-08-02T08:06:55.850Z"
locale: en
meta:
description: "Niche score 41/100 · $69K/yr market · 31K searches/yr · $54.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $69K/yr market · 31K searches/yr · $54.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sushi Rice — $69K/yr Amazon AE Niche (2026) - Flapen"
---
# **sushi rice**
**Skip it**
A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 31Conversion 51Competition 14Returns 100Price range 56Avg price 92Brand share 25Review moat 37Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$54.04**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$13.37–$165.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,834.2**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$69K**
$69K/yr · 31K searches
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Arab Emirates niche tracking, sushi rice is a $69K/yr Amazon United Arab Emirates market (31K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sushi rice market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$108K–$135K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **10%**
- **Out of stock**
- **21.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**5%**
- Nutrizain47% - Blue Dragon17% - Nishiki11% - Royal Harvest8% - Saitaku8% - Shirakiku5% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.
1K600Spike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/ae/grocery/sushi-rice/trend)
## **Top sushi rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$10K30%$21K45%$31K60%$41K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NUTRIZAIN Japonica Sushi Rice 4lb (1.8kg) Box | Vacuum Packed for Longer Freshness | Gluten Free | Sushi Rice**Nutrizain**$17.06**4.6★23 rev](https://www.amazon.ae/dp/B0CHJRYFZ7) [2**Blue Dragon Sushi Rice 500g**Blue Dragon**$16.29**4.1★10 rev](https://www.amazon.ae/dp/B00PQFK1ZI) [3**Royal Harvest Japanese Sushi Rice 2 kg**Royal Harvest**$17.58**5.0★1 rev](https://www.amazon.ae/dp/B0GFNYSY1X) [4**SAITAKU SUSHI RICE**Saitaku**$15.05**4.1★11 rev](https://www.amazon.ae/dp/B00XA0BCI6) [5**NISHIKI Rice 10 kg**Nishiki**$149.08**4.5★226 rev](https://www.amazon.ae/dp/B003ON2JIQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Royal Harvest Japanese Sushi Rice 2 kg**Royal Harvest**$17.58**1 rev6mo ago](https://www.amazon.ae/dp/B0GFNYSY1X) [**NUTRIZAIN Japonica Sushi Rice 4lb (1.8kg) Box | Vacuum Packed for Longer Freshness | Gluten Free | Sushi Rice**Nutrizain**$17.06**23 rev2y ago](https://www.amazon.ae/dp/B0CHJRYFZ7) [**SAITAKU SUSHI RICE**Saitaku**$15.05**11 rev3y ago](https://www.amazon.ae/dp/B00XA0BCI6) [**Organic Tattva Sonamasuri White Rice 5 kg**Organic Tattva**$26.55**23 rev3y ago](https://www.amazon.ae/dp/B0BZZB7Z9B) [**Shirakiku Dried Grains & Rice - Japanese Koshihikari Short Grain White Rice - Premium Quality Sticky Sushi Rice Raw 4.4 Pound Bag**Shirakiku**$165.00**1,610 rev3y ago](https://www.amazon.ae/dp/B008H19NWA)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Tattva Sonamasuri White Rice 5 kg**Organic Tattva**$26.55**4.0★**▲ 39%**](https://www.amazon.ae/dp/B0BZZB7Z9B) [**Royal Harvest Japanese Sushi Rice 2 kg**Royal Harvest**$17.58**5.0★**▲ 25%**](https://www.amazon.ae/dp/B0GFNYSY1X) [**Shirakiku Dried Grains & Rice - Japanese Koshihikari Short Grain White Rice - Premium Quality Sticky Sushi Rice Raw 4.4 Pound Bag**Shirakiku**$165.00**4.6★**▲ 18%**](https://www.amazon.ae/dp/B008H19NWA) [**NUTRIZAIN Japonica Sushi Rice 4lb (1.8kg) Box | Vacuum Packed for Longer Freshness | Gluten Free | Sushi Rice**Nutrizain**$17.06**4.6★**▲ 17%**](https://www.amazon.ae/dp/B0CHJRYFZ7) [**NISHIKI Rice 10 kg**Nishiki**$149.08**4.5★**— 2%**](https://www.amazon.ae/dp/B003ON2JIQ)
**~~View all trending →~~**
## **What buyers say about sushi rice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الذوق العام**67%
*“Rice taste is great”*
**نباتي/عضوي**17%
*“Best Organic Rice”*
**القيمة مقابل المال**17%
*“Great product at discounted price”*
### **What buyers complain about **
**تعليمات الطبخ**50%
*“Super sticky when cooking”*
**الجودة الشاملة**50%
*“Very low quality”*
## **Common questions**
- **Is sushi rice profitable to sell on Amazon United Arab Emirates?**
- The niche generates $69K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the sushi rice niche?**
- 8 brands and 19 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in sushi rice?**
- Top complaints mined from reviews: تعليمات الطبخ, الجودة الشاملة. The return rate is 0.1%.
- **When does demand for sushi rice peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the sushi rice niche?**
- Listings span $13.37–$165.00; the average listing price is $54.04 (sweet spot $15–$100). The average incumbent carries 2,834 reviews — the moat a new listing must climb.
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