---
title: "Search terms — soya sauce - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/soya-sauce/search-terms"
last_updated: "2026-08-02T09:08:07.860Z"
locale: en
meta:
  description: "Niche score 56/100 · $86K/yr market · 72K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $86K/yr market · 72K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — soya sauce - Flapen"
---

# **soya sauce**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 30Conversion 89Competition 70Returns 100Price range 51Avg price 44Brand share 56Review moat 84Quality gap 45

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****315.64**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$2.51–$28.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$11.31**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+4.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$86K**

$86K/yr · 72K searches