---
title: "Trend — sona masoori rice - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/sona-masoori-rice/trend"
last_updated: "2026-08-02T10:13:01.255Z"
locale: en
meta:
  description: "Niche score 62/100 · $123K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $123K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sona masoori rice - Flapen"
---

# **sona masoori rice**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 28Growth 19Conversion 77Competition 51Returns 100Price range 83Avg price 95Brand share 67Review moat 98Quality gap 92

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****44**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****$30.00**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$3.92–$75.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$123K**

$123K/yr · 55K searches

**Growth**

**Bad****-12.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=ae&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")