---
title: "Shirataki Rice — $64K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/shirataki-rice"
last_updated: "2026-08-01T16:51:29.500Z"
locale: en
meta:
description: "Niche score 55/100 · $64K/yr market · 78K searches/yr · $29.67 avg price. A small market ($64K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $64K/yr market · 78K searches/yr · $29.67 avg price. A small market ($64K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shirataki Rice — $64K/yr Amazon AE Niche (2026) - Flapen"
---
# **shirataki rice**
**Worth a look**
Shows low returns (0.1%), but a small market ($64K/yr) keeps it on the watch list.
Market size 16Growth 57Conversion 35Competition 26Returns 100Price range 83Avg price 95Brand share 37Review moat 93Quality gap 99
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$29.67**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****145.47**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$5.95–$65.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+32.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$64K**
$64K/yr · 78K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=ae&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=ae&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Arab Emirates niche tracking, shirataki rice is a $64K/yr Amazon United Arab Emirates market (78K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shirataki rice market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$74K–$89K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#178**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **13%**
- **Out of stock**
- **33.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**7%**
- Bojang24% - Livsmart21% - ECOLOGICAL15% - Urban Platter13% - Befach 4x10% - Eat Water10% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — +32.0% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jun, Aug · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/ae/grocery/shirataki-rice/trend)
## **Top shirataki rice search terms**
- **shirataki rice**57K/yr+32.4%1.9% conv. - **konjac rice**11K/yr+102.2%3.1% conv. - **shirataki rice 5kg dry**5K/yr+4.0%0.9% conv. - **shirataki rice 5kg**5K/yr-88.0%0.0% conv. [**All search terms **](https://flapen.com/research/ae/grocery/shirataki-rice/search-terms)
## **Top shirataki rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bojang Dry Shirataki Rice 1kg - Keto-Friendly | Low-Carb | Low-Calories | Gluten-Free | Konjac Miracle Rice**Bojang**$38.68**2.3★10 rev](https://www.amazon.ae/dp/B0GW93GX42) [2**Livsmart Organic Shirataki (Konjac) Rice - Keto Rice**Livsmart**$16.30**3.4★65 rev](https://www.amazon.ae/dp/B0BY33H448) [3**urban platter Shirataki Long-Grain Rice (Keto-Friendly|Low-Carb|Low-Calories|Fat-Free|Gluten-Free|Konjac Miracle Rice) 220 Gram**Urban Platter**$43.42**3.7★322 rev](https://www.amazon.ae/dp/B0D3DTH6G9) [4**BEFACH Diet and Diabetic White Rice 1kg**Befach 4x**$12.73**4.7★5 rev](https://www.amazon.ae/dp/B0F74G526W) [5**Eat Water Slim Rice 200g**Eat Water**$8.00**4.0★21 rev](https://www.amazon.ae/dp/B0943CJHF7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ecological Dried Konjac Rice 1kg Low Carb Rice Alternative High Fiber Gluten Free Keto & Vegan Friendly Easy to Prepare**ECOLOGICAL**$52.21**0 rev1mo ago](https://www.amazon.ae/dp/B0H3Q4HRML) [**Bojang Dry Shirataki Rice 1kg - Keto-Friendly | Low-Carb | Low-Calories | Gluten-Free | Konjac Miracle Rice**Bojang**$38.68**10 rev3mo ago](https://www.amazon.ae/dp/B0GW93GX42) [**Ecological Organic Konjac Rice 200g Low Carb Keto & Diabetic Friendly Gluten-Free Vegan Zero Fat Ideal Shirataki Rice Substitute for Healthy Meals**ECOLOGICAL**$15.42**5 rev11mo ago](https://www.amazon.ae/dp/B0FKZVS4BP) [**BEFACH Diet and Diabetic White Rice 1kg**Befach 4x**$12.73**5 rev1y ago](https://www.amazon.ae/dp/B0F74G526W) [**urban platter Shirataki Long-Grain Rice (Keto-Friendly|Low-Carb|Low-Calories|Fat-Free|Gluten-Free|Konjac Miracle Rice) 220 Gram**Urban Platter**$43.42**322 rev1y ago](https://www.amazon.ae/dp/B0D3DTH6G9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bojang Dry Shirataki Rice 1kg - Keto-Friendly | Low-Carb | Low-Calories | Gluten-Free | Konjac Miracle Rice**Bojang**$38.68**2.3★**▲ 192%**](https://www.amazon.ae/dp/B0GW93GX42) [**Ecological Dried Konjac Rice 1kg Low Carb Rice Alternative High Fiber Gluten Free Keto & Vegan Friendly Easy to Prepare**ECOLOGICAL**$52.21**0.0★**▲ 191%**](https://www.amazon.ae/dp/B0H3Q4HRML) [**urban platter Shirataki Long-Grain Rice (Keto-Friendly|Low-Carb|Low-Calories|Fat-Free|Gluten-Free|Konjac Miracle Rice) 220 Gram**Urban Platter**$43.42**3.7★**▲ 91%**](https://www.amazon.ae/dp/B0D3DTH6G9) [**BEFACH Diet and Diabetic White Rice 1kg**Befach 4x**$12.73**4.7★**▲ 42%**](https://www.amazon.ae/dp/B0F74G526W) [**Konjac Deli Rice Risotto Style Shirataki 150 g**Konjac Deli**$5.95**0.0★**▲ 36%**](https://www.amazon.ae/dp/B0DVZMHNWJ)
**~~View all trending →~~**
## **What buyers say about shirataki rice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**المحتوى الغذائي**33%
*“its the best thing Ive bought it because its a great low carb low calorie alternative for the normal rice”*
**الجودة الشاملة**33%
*“Good product”*
**الوزن خفيف**17%
*“I find it much lighter and genuinely enjoyable”*
**الذوق العام**17%
*“It has a very clean taste and, to be honest, Ive become so used to it that I barely even enjoy normal rice anymore after eating it”*
### **What buyers complain about **
**الذوق العام**31%
*“has a disgusting taste”*
**يشم**31%
*“Bad smell”*
**القيمة مقابل المال**17%
*“Waste of Money”*
**الحجم الكلي**17%
*“Too small”*
**تعليمات الطبخ**6%
*“Tastes bad when cooked”*
## **Common questions**
- **Is shirataki rice profitable to sell on Amazon United Arab Emirates?**
- The niche generates $64K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the shirataki rice niche?**
- 9 brands and 22 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in shirataki rice?**
- Top complaints mined from reviews: الذوق العام, يشم, القيمة مقابل المال. The return rate is 0.1%.
- **When does demand for shirataki rice peak?**
- Demand peaks in Jun–Aug; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the shirataki rice niche?**
- Listings span $5.95–$65.73; the average listing price is $29.67 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.
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