---
title: "Trend — rice - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/rice/trend"
last_updated: "2026-08-01T15:42:46.198Z"
locale: en
meta:
  description: "Niche score 69/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — rice - Flapen"
---

# **rice**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 89Growth 21Conversion 78Competition 59Returns 99Price range 88Avg price 95Brand share 52Review moat 71Quality gap 79

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$24.75**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.7M**

$1.7M/yr · 875K searches

**Price range**

**Great****$8.79–$84.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****642.71**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-8.7%**

90-day search growth — must beat 0% to launch