---
title: "Rajma — $79K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/rajma"
last_updated: "2026-08-02T08:44:05.517Z"
locale: en
meta:
description: "Niche score 47/100 · $79K/yr market · 27K searches/yr · $10.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $79K/yr market · 27K searches/yr · $10.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rajma — $79K/yr Amazon AE Niche (2026) - Flapen"
---
# **rajma**
**Skip it**
A concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 32Conversion 100Competition 17Returns 100Price range 27Avg price 36Brand share 22Review moat 95Quality gap 65
**Conversion**
**Incredible****28.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****105.14**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.32**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+5.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$4.32–$18.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$79K**
$79K/yr · 27K searches
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Arab Emirates niche tracking, rajma is a $79K/yr Amazon United Arab Emirates market (27K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rajma market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$83K–$103K**
- units × avg price
- **Conversion rate**
- **28.2%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **29%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**6%**
- Lulu38% - Bayara24% - Madhoor14% - Organic Tattva10% - Natures Choice6% - Datar3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.
1K750Spike '24Holiday '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/ae/grocery/rajma/trend)
## **Top rajma products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LuLu Red Kidney Beans 400g**Lulu**$4.91**4.3★57 rev](https://www.amazon.ae/dp/B0BB7B1XXX) [2**Bayara Red Kidney Beans 400g**Bayara**$6.14**4.4★110 rev](https://www.amazon.ae/dp/B07PP161LW) [3**Madhoor Rajma Chitra 1 Kg**Madhoor**$14.02**4.4★26 rev](https://www.amazon.ae/dp/B08H32QNJ4) [4**Natures Choice Red Kidney Beans Legume 1 kg**Natures Choice**$11.12**4.4★40 rev](https://www.amazon.ae/dp/B07NF765KW) [5**Organic Tattva Red Kidney Rajma Beans 1 kg**Organic Tattva**$16.23**3.2★12 rev](https://www.amazon.ae/dp/B00WS6VDQE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RAJMA RED KIDNEY BEANS 500GM**Madhoor**$7.86**0 rev4mo ago](https://www.amazon.ae/dp/B0GTWJMRJR) [**Datar Chitra Rajma 500 g**Datar**$7.17**0 rev6mo ago](https://www.amazon.ae/dp/B0GFNMFX58) [**Terrafresh Premium Whole Dried Red Kidney Beans (Rajma) 1kg**Terrafresh**$9.24**1 rev9mo ago](https://www.amazon.ae/dp/B0FWRRQHCS) [**Organic Tattva Red Kidney Rajma Beans 1 kg**Organic Tattva**$16.23**12 rev3y ago](https://www.amazon.ae/dp/B00WS6VDQE) [**Organic Tattva Rajma Chitra Pinto Beans 1 kg**Organic Tattva**$18.99**10 rev3y ago](https://www.amazon.ae/dp/B0BZZ8186Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RAJMA RED KIDNEY BEANS 500GM**Madhoor**$7.86**0.0★**▲ 306%**](https://www.amazon.ae/dp/B0GTWJMRJR) [**Terrafresh Premium Whole Dried Red Kidney Beans (Rajma) 1kg**Terrafresh**$9.24**5.0★**▲ 275%**](https://www.amazon.ae/dp/B0FWRRQHCS) [**Datar Chitra Rajma 500 g**Datar**$7.17**0.0★**▲ 45%**](https://www.amazon.ae/dp/B0GFNMFX58) [**ORGANIC TATTVA Red Rajma Red Kidney Beans 500 Gram Gluten Free And Unpolished**Organic Tattva**$12.42**4.3★**▲ 36%**](https://www.amazon.ae/dp/B00M57W2JI) [**Madhoor Rajma Chitra 1 Kg**Madhoor**$14.02**4.4★**▲ 28%**](https://www.amazon.ae/dp/B08H32QNJ4)
**~~View all trending →~~**
## **What buyers say about rajma**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**تعليمات الطبخ**100%
*“this also helps with the cooking time”*
### **What buyers complain about **
**فاسد/فاسد/فاسد**50%
*“Opened the packet this morning to discover the top layer of beans had mold or a white substance all over them”*
**القيمة مقابل المال**50%
*“Just wasted AED 16”*
## **Common questions**
- **Is rajma profitable to sell on Amazon United Arab Emirates?**
- The niche generates $79K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the rajma niche?**
- 9 brands and 14 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in rajma?**
- Top complaints mined from reviews: فاسد/فاسد/فاسد, القيمة مقابل المال. The return rate is 0.1%.
- **When does demand for rajma peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the rajma niche?**
- Listings span $4.32–$18.99; the average listing price is $10.32 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.
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