---
title: "Trend — protein powder - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/protein-powder/trend"
last_updated: "2026-08-02T05:54:06.261Z"
locale: en
meta:
  description: "Niche score 63/100 · $5.2M/yr market · 2.1M searches/yr · $172.67 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $5.2M/yr market · 2.1M searches/yr · $172.67 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — protein powder - Flapen"
---

# **protein powder**

**Launch it**

A $5.2M/yr market growing +40.9% this quarter with returns at 0.5% — clears our launch bar.

Market size 98Growth 63Conversion 18Competition 71Returns 97Price range 22Avg price 51Brand share 35Review moat 46Quality gap 72

**Market size**

**Incredible****$5.2M**

$5.2M/yr · 2.1M searches

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+40.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$172.67**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,903.64**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Price range**

**Bad****$43.72–$302.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")