---
title: "Pea Protein Powder — $42K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/pea-protein-powder"
last_updated: "2026-07-31T16:22:47.425Z"
locale: en
meta:
description: "Niche score 51/100 · $42K/yr market · 11K searches/yr · $134.14 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $42K/yr market · 11K searches/yr · $134.14 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pea Protein Powder — $42K/yr Amazon AE Niche (2026) - Flapen"
---
# **pea protein powder**
**Worth a look**
Shows low returns (0.1%), but a small market ($42K/yr) keeps it on the watch list.
Market size 11Growth 35Conversion 36Competition 56Returns 100Price range 21Avg price 64Brand share 70Review moat 57Quality gap 86
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$134.14**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,209.22**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$32.76–$358.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$42K**
$42K/yr · 11K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=ae&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Arab Emirates niche tracking, pea protein powder is a $42K/yr Amazon United Arab Emirates market (11K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pea protein powder market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$34K–$67K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#307**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **52%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **89 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 98%
**Open market**
**30%**
- NAKED16% - Anthony's14% - NOW14% - cosmix10% - aitnaturals9% - Carbamide Forte7%
## **Demand**
Weekly Amazon search volume, last 25 weeks — +8.0% search growth over the last 90 days.
350250Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/ae/grocery/pea-protein-powder/trend)
## **Top pea protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly**Anthony's**$145.33**4.4★7,792 rev](https://www.amazon.ae/dp/B01COARRFE) [2**Now Sports Pea Protein Powder Unflavored | Plant-Based 24 g Protein per Serving for Muscle Recovery & Lean Muscle Support & Athletic Performance | 2 lb (907 g)**NOW**$164.45**3.9★3,053 rev](https://www.amazon.ae/dp/B001DB4MFO) [3**Naked Nutrition - Pea Unflavored 5 Lbs. 167483**NAKED**$347.06**4.4★5,240 rev](https://www.amazon.ae/dp/B00NBIUGA2) [4**Kiki Health Organic Pea Protein 170 gm**KIKI Health**$42.99**4.0★34 rev](https://www.amazon.ae/dp/B01M9EIJA5) [5**Carbamide Forte Plant Protein Powder - Plant Based Pea Protein Powder for Women with Multivitamin Minerals Superfoods Digestive Enzymes - Belgian Chocolate Flavour - 500g**Carbamide Forte**$75.73**4.2★369 rev](https://www.amazon.ae/dp/B0BMX3WHXN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fast&Up Plant Protein 26g Plant-Based Protein with 4.6g BCAAs & 4.8g Glutamine | Smooth & Creamy Texture | 25 Servings | Cookies & Cream Flavor**FAST&UP**$95.72**3 rev5mo ago](https://www.amazon.ae/dp/B0GLZHBVG6) [**Carbamide Forte Plant Protein Powder - Plant Based Pea Protein Powder for Women with Multivitamin Minerals Superfoods Digestive Enzymes - Watermelon Flavor - 500g**Carbamide Forte**$45.37**369 rev1y ago](https://www.amazon.ae/dp/B0C8ZCD7M1) [**NAKPRO 100% Pea Protein Isolate Unflavoured - 1kg | 28.8g Protein 5.5g BCAA | Natural Vegan Plant Protein Powder | Easy To Digest | All Essential Amino Acids for Muscle Gain and Recovery**NAKPRO**$118.60**271 rev1y ago](https://www.amazon.ae/dp/B0C24FC7R1) [**Carbamide Forte Plant Protein Powder - Plant Based Pea Protein Powder for Women with Multivitamin Minerals Superfoods Digestive Enzymes - Belgian Chocolate Flavour - 500g**Carbamide Forte**$75.73**369 rev2y ago](https://www.amazon.ae/dp/B0BMX3WHXN) [**Nutrabay Pure Pea Protein Isolate - 25.3g Protein 5g BCAA Vegan Plant Protein for Muscle Growth & Recovery - 1 Kg Unflavoured**Nutrabay**$120.28**797 rev2y ago](https://www.amazon.ae/dp/B09BD14TNJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dragon Superfoods Pea Protein 200 G**Dragon Superfoods**$32.76**4.2★**▲ 246%**](https://www.amazon.ae/dp/B014T5C450) [**Fast&Up Plant Protein 26g Plant-Based Protein with 4.6g BCAAs & 4.8g Glutamine | Smooth & Creamy Texture | 25 Servings | Cookies & Cream Flavor**FAST&UP**$95.72**3.5★**▲ 246%**](https://www.amazon.ae/dp/B0GLZHBVG6) [**Nutrabay Pure Pea Protein Isolate - 25.3g Protein 5g BCAA Vegan Plant Protein for Muscle Growth & Recovery - 1 Kg Unflavoured**Nutrabay**$120.28**3.7★**▲ 173%**](https://www.amazon.ae/dp/B09BD14TNJ) [**Cosmix No Nonsense Plant Protein | Organic Pea & Brown Rice Isolate| Vegan | 21g Protein/Serving | Easy To Digest | All Essential Amino Acids | No Preservatives | Japanese Ceremonial Mathca - 500g**cosmix**$99.90**4.3★**▲ 135%**](https://www.amazon.ae/dp/B0B254BYGW) [**Carbamide Forte Plant Protein Powder - Plant Based Pea Protein Powder for Women with Multivitamin Minerals Superfoods Digestive Enzymes - Belgian Chocolate Flavour - 500g**Carbamide Forte**$75.73**4.2★**▲ 118%**](https://www.amazon.ae/dp/B0BMX3WHXN)
**~~View all trending →~~**
## **What buyers say about pea protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الذوق العام**34%
*“Tastes good”*
**الجودة الشاملة**23%
*“Good product”*
**المحتوى الغذائي**10%
*“Its a very good and healthy protein shake and easy to make over all its a good product”*
**الذوبان**9%
*“I use it for overnight oats, it doesnt clunk and mixes well”*
**نكهة**9%
*“Delicious and light”*
**المكونات-إجمالاً**6%
*“Impressed with the clean ingredient list”*
**القيمة مقابل المال**4%
*“I hope you keep the price fair”*
**حلاوة**3%
*“Very delicious, not sugary just right”*
### **What buyers complain about **
**الذوق العام**57%
*“Horrible taste”*
**المحتوى الغذائي**14%
*“the worst thing Ive ever bought even tried to mix with another protein I have ruined it”*
**معايير السلامة**7%
*“The safety and health of people is a responsibility, and Amazon did not pay attention to this matter”*
**القيمة مقابل المال**7%
*“Waste of money”*
**الجودة الشاملة**7%
*“Bad quality”*
**محتوى الملح**7%
*“salt in a way that threatens health”*
## **Common questions**
- **Is pea protein powder profitable to sell on Amazon United Arab Emirates?**
- The niche generates $42K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the pea protein powder niche?**
- 15 brands and 37 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in pea protein powder?**
- Top complaints mined from reviews: الذوق العام, المحتوى الغذائي, معايير السلامة. The return rate is 0.1%.
- **What does it cost to enter the pea protein powder niche?**
- Listings span $32.76–$358.42; the average listing price is $134.14 (sweet spot $15–$100). The average incumbent carries 1,209 reviews — the moat a new listing must climb.
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