---
title: "Search terms — pasta - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/pasta/search-terms"
last_updated: "2026-08-02T08:05:12.820Z"
locale: en
meta:
  description: "Niche score 56/100 · $246K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $246K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pasta - Flapen"
---

# **pasta**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 14Conversion 96Competition 81Returns 100Price range 10Avg price 20Brand share 49Review moat 90Quality gap 43

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****191.28**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$246K**

$246K/yr · 255K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$7.25**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-23.0%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$2.71–$16.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100