---
title: "Paratha — $72K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/paratha"
last_updated: "2026-07-31T18:02:06.589Z"
locale: en
meta:
description: "Niche score 52/100 · $72K/yr market · 61K searches/yr. Prices mostly outside the sweet spot ($3.84–$15.48) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $72K/yr market · 61K searches/yr. Prices mostly outside the sweet spot ($3.84–$15.48) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Paratha — $72K/yr Amazon AE Niche (2026) - Flapen"
---
# **paratha**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($3.84–$15.48) keeps it on the watch list.
Market size 18Growth 22Conversion 97Competition 54Returns 100Price range 4Avg price 22Brand share 56Review moat 93Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****145.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-6.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.10**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$72K**
$72K/yr · 61K searches
**Price range**
**Bad****$3.84–$15.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, paratha is a $72K/yr Amazon United Arab Emirates market (61K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paratha market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$122K–$162K**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**15**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**24%**
- Id25% - Generic18% - id HAIR16% - iD Fresh7% - Al Kabeer6% - Al Baker5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/ae/grocery/paratha/trend)
## **Top paratha search terms**
- **paratha**39K/yr-3.8%14.0% conv. - **frozen paratha**8K/yr-5.8%8.4% conv. - **paratha frozen**7K/yr-23.1%6.2% conv. - **parota**4K/yr-4.2%17.7% conv. - **porotta**3K/yr+0.2%25.2% conv. [**All search terms **](https://flapen.com/research/ae/grocery/paratha/search-terms)
## **Top paratha products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$7K15%$11K20%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ID Whole Wheat Parota 5pcs**Id**$4.59**4.4★516 rev](https://www.amazon.ae/dp/B01LZWJ02Q) [2**iD Fresh Malabar Parota 5pcs**id HAIR**$4.64**4.4★2,866 rev](https://www.amazon.ae/dp/B01468OHAK) [3**Al Baker Plain Paratha 5pcs 3 x 400g**Generic**$13.18**4.5★27 rev](https://www.amazon.ae/dp/B0BMLTZV8N) [4**iD Fresh Mini Whole Wheat Parota 10 pcs**iD Fresh**$5.31**4.3★31 rev](https://www.amazon.ae/dp/B0G2MPSVX6) [5**ID Natural Frozen Malabar Parota Value Pack 3 x 400g - Bundle Pack**Generic**$11.71**4.3★43 rev](https://www.amazon.ae/dp/B0BQ2R1XRR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**iD Fresh Mini Whole Wheat Parota 10 pcs**iD Fresh**$5.31**31 rev8mo ago](https://www.amazon.ae/dp/B0G2MPSVX6) [**iD Fresh Mini Malabar Parota 10 pcs**iD Fresh**$4.91**13 rev8mo ago](https://www.amazon.ae/dp/B0G2MPQMNZ) [**Al Kabeer Plain Paratha 400g**Al Kabeer**$3.84**54 rev1y ago](https://www.amazon.ae/dp/B07Z1CCD69) [**Switz Paratha 400g 3s Promo**Switz**$11.45**5 rev1y ago](https://www.amazon.ae/dp/B0DXL9WTMY) [**Al Ain Plain Paratha Value Pack 5 pcs 3 x 400 g**Al Ain**$10.93**23 rev1y ago](https://www.amazon.ae/dp/B0DG31JZDS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**iD Fresh Mini Malabar Parota 10 pcs**iD Fresh**$4.91**4.4★**▲ 163%**](https://www.amazon.ae/dp/B0G2MPQMNZ) [**Hayat Plain Frozen Paratha 800g**Hayat**$10.90**4.4★**▲ 138%**](https://www.amazon.ae/dp/B0049RZZGY) [**iD Fresh Mini Whole Wheat Parota 10 pcs**iD Fresh**$5.31**4.3★**▲ 131%**](https://www.amazon.ae/dp/B0G2MPSVX6) [**Al Islami Plain Paratha 400g**Al Islami**$3.90**4.7★**▲ 58%**](https://www.amazon.ae/dp/B0BPLVX6Z4) [**Al Baker Plain Paratha 5pcs 3 x 400g**Generic**$13.18**4.5★**▲ 44%**](https://www.amazon.ae/dp/B0BMLTZV8N)
**~~View all trending →~~**
## **What buyers say about paratha**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الذوق العام**50%
*“Good taste”*
**الجودة الشاملة**25%
*“Quality good”*
**الفوائد الصحية الشاملة**25%
*“very healthy and tasty food”*
### **What buyers complain about **
**الجودة الشاملة**100%
*“Bad quality product all parota are mashed together”*
## **Common questions**
- **Is paratha profitable to sell on Amazon United Arab Emirates?**
- The niche generates $72K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the paratha niche?**
- 15 brands and 15 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in paratha?**
- Top complaints mined from reviews: الجودة الشاملة. The return rate is 0.0%.
- **When does demand for paratha peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the paratha niche?**
- Listings span $3.84–$15.48; the average listing price is $8.10 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.
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