---
title: "Olive Oil — $1.8M/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/olive-oil"
last_updated: "2026-08-01T20:38:10.737Z"
locale: en
meta:
description: "Niche score 68/100 · $1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Olive Oil — $1.8M/yr Amazon AE Niche (2026) - Flapen"
---
# **olive oil**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 92Growth 19Conversion 70Competition 70Returns 99Price range 48Avg price 94Brand share 76Review moat 72Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$46.92**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.8M**
$1.8M/yr · 613K searches
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****638.57**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$8.93–$184.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-11.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, olive oil is a $1.8M/yr Amazon United Arab Emirates market (613K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov. Verdict: Worth a look — 68/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **olive oil market data**
- **Units sold / yr**
- **50K–60K**
- avg 750–1,000/product
- **Revenue / yr**
- **$2.3M–$2.8M**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#69**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **35%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **89 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**59%**
Top 20: 97%
**Top-5 click share**
**43%**
Top 20: 82%
**Open market**
**35%**
- Borges26% - Rafaella14% - HANAHANIM7% - Beladna6% - Serjella6% - Afia6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/ae/grocery/olive-oil/trend)
## **Top olive oil search terms**
- **olive oil**271K/yr-2.9%6.0% conv. - **olive oil extra virgin**143K/yr-23.7%5.2% conv. - **extra virgin olive oil**72K/yr-6.3%3.5% conv. - **زيت زيتون**39K/yr-29.8%1.8% conv. - **olive oil for cooking**28K/yr-2.7%4.1% conv. - **زيت زيتون بكر ممتاز**12K/yr-21.6%0.8% conv. - **borges olive oil**8K/yr+5.1%7.4% conv. - **virgin olive oil**10K/yr-16.2%3.5% conv. - **extra virgin olive oil cold pressed**8K/yr-8.2%2.8% conv. - **pomace olive oil**5K/yr+4.6%3.0% conv. [**All search terms **](https://flapen.com/research/ae/grocery/olive-oil/search-terms)
## **Top olive oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$73K8%$146K12%$219K16%$292K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Borges Original Extra Virgin Olive Oil 1Litre**Borges**$54.73**4.5★9,538 rev](https://www.amazon.ae/dp/B007P39X30) [2**Rafaella Spanish Pomace Olive Oil 2 X 500 ml**Rafaella**$16.50**4.2★318 rev](https://www.amazon.ae/dp/B08L4Q5HBM) [3![HANAHANIM Turkish Extra Virgin Olive Oil 5L | No: 35.1 | Filtered | Single Estate | December 2025 Harvest [Production Date: 6/December/2025]](https://m.media-amazon.com/images/I/41VKo7KV-vL.jpg)**HANAHANIM Turkish Extra Virgin Olive Oil 5L | No: 35.1 | Filtered | Single Estate | December 2025 Harvest \[Production Date: 6/December/2025\]**HANAHANIM**$184.61**4.4★414 rev](https://www.amazon.ae/dp/B0898Y6L71) [4**Borges Original Extra Virgin Olive Oil 500ml**Borges**$27.41**4.7★3,251 rev](https://www.amazon.ae/dp/B0030EGQBK) [5**Selme Extra Virgin Olive Oil 5 Liter | Turkish Olive Oil | Rich Aroma & Smooth Taste | Since 1948 | Zeytinyagi | Ideal for Cooking Salad & Dressing | زيت زيتون بكر ممتاز**Selme**$181.01**4.4★22 rev](https://www.amazon.ae/dp/B0FNWD7B5D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Selme Extra Virgin Olive Oil 5 Liter | Turkish Olive Oil | Rich Aroma & Smooth Taste | Since 1948 | Zeytinyagi | Ideal for Cooking Salad & Dressing | زيت زيتون بكر ممتاز**Selme**$181.01**22 rev11mo ago](https://www.amazon.ae/dp/B0FNWD7B5D) [**Kozoliv Cold Pressed Extra Virgin Olive Oil 1 L | Premium Natural Olive | Turkiye Ayvalik | Estate Grown | Low Acidity & Antioxidant-Rich | Salad and Dressing | Zeytinyagi | زيت زيتون بكر ممتاز**Kozoliv**$56.41**18 rev11mo ago](https://www.amazon.ae/dp/B0F817T7YZ) [**A ATLAS OLIVE OILS Organic Cold Pressed Moroccan Extra Virgin Polyphenol Rich | EVOO From Morocco Newly Harvested Unprocessed from One Single Family Farm | Trusted by Michelin Star Chefs | 2 Ounce**A ATLAS OLIVE OILS**$116.54**5,318 rev1y ago](https://www.amazon.ae/dp/B09TMNVQ2B) [**Natures Choice Olive Oil 1ltr**Natures Choice**$13.99**106 rev2y ago](https://www.amazon.ae/dp/B0CL51JN1V) [**Afia Extra Virgin Olive Oil Value Pack 1 Litre**Afia**$32.88**44 rev3y ago](https://www.amazon.ae/dp/B0BYP2C5TR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Selme Extra Virgin Olive Oil 5 Liter | Turkish Olive Oil | Rich Aroma & Smooth Taste | Since 1948 | Zeytinyagi | Ideal for Cooking Salad & Dressing | زيت زيتون بكر ممتاز**Selme**$181.01**4.4★**▲ 127%**](https://www.amazon.ae/dp/B0FNWD7B5D) [**Serjella Extra Virgin Olive Oil (Bottle) 500ml**Serjella**$20.53**4.8★**▲ 116%**](https://www.amazon.ae/dp/B07NF7JP65) [**Kozoliv Cold Pressed Extra Virgin Olive Oil 1 L | Premium Natural Olive | Turkiye Ayvalik | Estate Grown | Low Acidity & Antioxidant-Rich | Salad and Dressing | Zeytinyagi | زيت زيتون بكر ممتاز**Kozoliv**$56.41**4.6★**▲ 76%**](https://www.amazon.ae/dp/B0F817T7YZ) [**Afia Extra Virgin Olive Oil Value Pack 1 Litre**Afia**$32.88**4.8★**▲ 68%**](https://www.amazon.ae/dp/B0BYP2C5TR) [**Teeba Extra Virgin Olive Oil 1l**TEEBA**$20.45**3.8★**▲ 46%**](https://www.amazon.ae/dp/B097SP5D76)
**~~View all trending →~~**
## **What buyers say about olive oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**41%
*“Best quality”*
**الذوق العام**21%
*“Excellent taste”*
**يشم**7%
*“The aroma is fresh and inviting, and the taste is smooth and well-balanced”*
**القيمة مقابل المال**6%
*“Value for money”*
**تعليمات الطبخ**5%
*“It is suitable for basic cooking”*
**نكهة**3%
*“Very Good Quality and Flavor”*
**ملمس ناعم**2%
*“Delivers a smooth”*
**سهولة الاستخدام**2%
*“Easy to use”*
**نضارة**2%
*“Delivers a smooth, premium taste that elevates every dish—from fresh salads and pasta to authentic Mediterranean cuisine”*
**المكونات-إجمالاً**1%
*“Kozoliv is absolutely fantastic—rich in flavor, deliciously tender, and made with simple, natural ingredients”*
### **What buyers complain about **
**يشم**36%
*“Foul smell”*
**الذوق العام**19%
*“Tasteless”*
**الجودة الشاملة**11%
*“Disappointing Quality”*
**نكهة**7%
*“the flavor is flat”*
**مخفف/مائي**5%
*“This feels like water”*
**التوابل**5%
*“Doesn't have that peppery taste you expect from a good quality olive oil”*
**لون**3%
*“the colour is almost yellowish while the original olive oil must be yellowish greenishand not light”*
**زيتي/دهني**2%
*“slightly greasy compared to better olive oils”*
## **Common questions**
- **Is olive oil profitable to sell on Amazon United Arab Emirates?**
- The niche generates $1.8M/yr across 37 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the olive oil niche?**
- 23 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in olive oil?**
- Top complaints mined from reviews: يشم, الذوق العام, الجودة الشاملة. The return rate is 0.1%.
- **When does demand for olive oil peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the olive oil niche?**
- Listings span $8.93–$184.61; the average listing price is $46.92 (sweet spot $15–$100). The average incumbent carries 639 reviews — the moat a new listing must climb.
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