---
title: "Mustard Oil — $160K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/mustard-oil"
last_updated: "2026-08-02T08:07:43.735Z"
locale: en
meta:
description: "Niche score 59/100 · $160K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $160K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mustard Oil — $160K/yr Amazon AE Niche (2026) - Flapen"
---
# **mustard oil**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 34Growth 40Conversion 82Competition 53Returns 100Price range 83Avg price 92Brand share 52Review moat 24Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.95**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.42–$75.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+12.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$160K**
$160K/yr · 84K searches
**Review moat**
**Bad****4,940.39**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Arab Emirates niche tracking, mustard oil is a $160K/yr Amazon United Arab Emirates market (84K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mustard oil market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$220K–$274K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **11%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 100%
**Open market**
**19%**
- Bharat23% - FORTUNE14% - Natures Choice14% - Organic Tattva12% - Dhara12% - TEZ7%
## **Demand**
Weekly Amazon search volume, last 12 weeks — +12.3% search growth over the last 90 days.
3K2KSpike '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/ae/grocery/mustard-oil/trend)
## **Top mustard oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$13K12%$19K16%$26K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Choice Mustard Oil 1 Liter Bottle**Natures Choice**$11.82**4.3★188 rev](https://www.amazon.ae/dp/B084CLR1JM) [2**Bharat Pure Mustard Oil 1 Litre | Kachi Ghani Cold Pressed Mustard Oil | Authentic Indian Cooking Oil | Rich in MUFA & PUFA | Strong Aroma & Flavor**Bharat**$14.31**4.3★130 rev](https://www.amazon.ae/dp/B07NF7NX8Z) [3**ORGANIC TATTVA Unrefined Mustard Sarso Cooking Oil 1L**Organic Tattva**$17.92**4.3★2,455 rev](https://www.amazon.ae/dp/B01IEND5XS) [4**Fortune Kachi Ghani Mustard Oil 1 Litre | Pure Mustard Oil | Strong Aroma & Traditional Taste | Premium Quality**FORTUNE**$12.04**4.4★42,942 rev](https://www.amazon.ae/dp/B0757631XR) [5**ATD Mustard Oil 500ml**ATD**$5.86**4.2★27 rev](https://www.amazon.ae/dp/B0BG5SJB4P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sohna Mustard Oil - 1ltr**Sohna**$11.48**2 rev1y ago](https://www.amazon.ae/dp/B09VGSN9XX) [**PRAN Mughal Virgin Mustard Oil 5 Liter**PRAN**$51.05**10 rev1y ago](https://www.amazon.ae/dp/B0FGVFC4B4) [**Dhara Kachi Ghani Mustard Oil Pet Bottle 1 Ltr**Dhara**$11.99**12 rev1y ago](https://www.amazon.ae/dp/B0DK666ZWM) [**Dhara Kachi Ghani Pure Mustard Oil 500 ml India | Pure Cold Pressed Mustard Oil | Fortified with Vitamin A & D2**Dhara**$4.42**22 rev1y ago](https://www.amazon.ae/dp/B0DK65WKCV) [**Drsous Mustard Oil 100ml | 100% Pure Cold Pressed for Hair Scalp and Skin Care | Warming Nourishing Oil for Body Dry Skin Massage | Glass Bottle | Made in Palestine**drsous ca health & wellness**$30.81**32 rev2y ago](https://www.amazon.ae/dp/B0CZSCHY1Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sohna Mustard Oil - 1ltr**Sohna**$11.48**4.5★**▲ 183%**](https://www.amazon.ae/dp/B09VGSN9XX) [**Bharat Pure Mustard Oil 5 Litre | Kachi Ghani Cold Pressed | Authentic Indian Cooking Oil | Rich in MUFA & PUFA | Strong Aroma & Flavor**Bharat**$75.32**4.4★**▲ 77%**](https://www.amazon.ae/dp/B08HFC9BKQ) [**Bharat Pure Mustard Oil 2 Litre | Kachi Ghani Cold Pressed | Authentic Indian Cooking Oil | Rich in MUFA & PUFA | Strong Aroma & Flavor**Bharat**$24.61**4.8★**▲ 62%**](https://www.amazon.ae/dp/B0CVKVGY4X) [**Natures Choice Mustard Oil 1 Liter Bottle**Natures Choice**$11.82**4.3★**▲ 54%**](https://www.amazon.ae/dp/B084CLR1JM) [**Dhara Kachi Ghani Mustard Oil Pet Bottle 1 Ltr**Dhara**$11.99**4.5★**▲ 33%**](https://www.amazon.ae/dp/B0DK666ZWM)
**~~View all trending →~~**
## **What buyers say about mustard oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**58%
*“Nice quality”*
**زيتي/دهني**17%
*“Pure oil and price is also good”*
**القيمة مقابل المال**17%
*“Value for money”*
**يشم**8%
*“Excellent aroma and taste”*
### **What buyers complain about **
**زيتي/دهني**50%
*“They give less than 600 grams of oil as 5 liters”*
**الجودة الشاملة**25%
*“this one isnt the same quality”*
**يشم**25%
*“Very Mild Aroma”*
## **Common questions**
- **Is mustard oil profitable to sell on Amazon United Arab Emirates?**
- The niche generates $160K/yr across 18 tracked products. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the mustard oil niche?**
- 11 brands and 17 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in mustard oil?**
- Top complaints mined from reviews: زيتي/دهني, الجودة الشاملة, يشم. The return rate is 0.1%.
- **What does it cost to enter the mustard oil niche?**
- Listings span $4.42–$75.32; the average listing price is $21.95 (sweet spot $15–$100). The average incumbent carries 4,940 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 66 [**dates**](https://flapen.com/research/ae/grocery/dates)$931K/yr-28.8%**Worth a look**- 66 [**granola**](https://flapen.com/research/ae/grocery/granola)$129K/yr+28.7%**Worth a look**- 66 [**diet pepsi**](https://flapen.com/research/ae/grocery/diet-pepsi)$622K/yr+18.2%**Worth a look**- 66 [**oil**](https://flapen.com/research/ae/grocery/oil)$1.5M/yr-10.5%**Worth a look**- 66 [**protein chips**](https://flapen.com/research/ae/grocery/protein-chips)$375K/yr+67.0%**Worth a look**- 66 [**glass water**](https://flapen.com/research/ae/grocery/glass-water)$1.3M/yr+15.5%**Launch it**[**All Grocery niches **](https://flapen.com/research/ae/grocery)