---
title: "Moong Dal — $97K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/grocery/moong-dal"
last_updated: "2026-08-02T07:54:44.579Z"
locale: en
meta:
description: "Niche score 40/100 · $97K/yr market · 60K searches/yr · $6.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $97K/yr market · 60K searches/yr · $6.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moong Dal — $97K/yr Amazon AE Niche (2026) - Flapen"
---
# **moong dal**
**Skip it**
Prices mostly outside the sweet spot ($3.73–$10.14) — this niche doesn't clear our bar today.
Market size 24Growth 15Conversion 100Competition 25Returns 100Price range 0Avg price 18Brand share 6Review moat 96Quality gap 45
**Conversion**
**Incredible****25.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****80.93**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$97K**
$97K/yr · 60K searches
**Avg price**
**Bad****$6.35**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-19.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$3.73–$10.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Arab Emirates niche tracking, moong dal is a $97K/yr Amazon United Arab Emirates market (60K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moong dal market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$95K–$127K**
- units × avg price
- **Conversion rate**
- **25.6%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **7%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**14**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**1%**
- Lulu43% - Madhoor22% - Bayara16% - Natures Choice10% - Organic Tattva7% - Nellara1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/ae/grocery/moong-dal/trend)
## **Top moong dal search terms**
- **moong dal**46K/yr-10.8%23.4% conv. - **moong dal 1kg**11K/yr-52.3%21.1% conv. - **yellow moong dal**3K/yr-7.1%29.4% conv. [**All search terms **](https://flapen.com/research/ae/grocery/moong-dal/search-terms)
## **Top moong dal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$39K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Madhoor Moong Dal Yellow Gram Split 1kg**Madhoor**$6.42**4.5★104 rev](https://www.amazon.ae/dp/B08H31ZGWJ) [2**LuLu Moong Dal 800g**Lulu**$7.10**4.4★66 rev](https://www.amazon.ae/dp/B0BCKSRYHQ) [3**Bayara Moong Dal 1kg**Bayara**$8.97**4.4★160 rev](https://www.amazon.ae/dp/B07P75SDV5) [4**LuLu Moong Dal 400g**Lulu**$3.73**4.4★69 rev](https://www.amazon.ae/dp/B0BB7DLHTP) [5**Organic Tattva Yellow Split Moong Dal 1 kg**Organic Tattva**$10.14**4.7★31 rev](https://www.amazon.ae/dp/B00WTXIHRO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nellara Moong Dal 500 g**Nellara**$4.34**7 rev2y ago](https://www.amazon.ae/dp/B0CNKBFKLJ) [**Organic Tattva Yellow Split Moong Dal 1 kg**Organic Tattva**$10.14**31 rev3y ago](https://www.amazon.ae/dp/B00WTXIHRO) [**LuLu Moong Dal 800g**Lulu**$7.10**66 rev3y ago](https://www.amazon.ae/dp/B0BCKSRYHQ) [**LuLu Moong Dal 400g**Lulu**$3.73**69 rev3y ago](https://www.amazon.ae/dp/B0BB7DLHTP) [**LuLu Moong Whole 800g**Lulu**$6.75**68 rev3y ago](https://www.amazon.ae/dp/B0BDFLHYSP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24 Mantra Organic Moong Dal 500g**24 mantra organic**$7.88**4.3★**▲ 70%**](https://www.amazon.ae/dp/B073GPWYRV) [**Madhoor Moong Dal Yellow Gram Split 1kg**Madhoor**$6.42**4.5★**▲ 62%**](https://www.amazon.ae/dp/B08H31ZGWJ) [**Natures Choice Moong Dal Green Legume 1 kg**Natures Choice**$6.94**4.2★**▲ 51%**](https://www.amazon.ae/dp/B08CNSJTZV) [**Natures Choice Green Moong Whole Legume 1 kg**Natures Choice**$6.48**4.6★**▲ 46%**](https://www.amazon.ae/dp/B07NF8YFZG) [**Organic Tattva Yellow Split Moong Dal 1 kg**Organic Tattva**$10.14**4.7★**▲ 26%**](https://www.amazon.ae/dp/B00WTXIHRO)
**~~View all trending →~~**
## **What buyers say about moong dal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**100%
*“Good Quality”*
## **Common questions**
- **Is moong dal profitable to sell on Amazon United Arab Emirates?**
- The niche generates $97K/yr across 14 tracked products. 90-day search growth is -19.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the moong dal niche?**
- 7 brands and 14 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 97% of demand.
- **When does demand for moong dal peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the moong dal niche?**
- Listings span $3.73–$10.14; the average listing price is $6.35 (sweet spot $15–$100). The average incumbent carries 81 reviews — the moat a new listing must climb.
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